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This week we look a interesting and cheap way to get a lot of publicity on the back of major news stories - newsjacking.
For our Appetizer we discuss the new Twitter Lead Generation "Cards" which allow users to opt in to a tweeted offer without having to enter their personal details a second time - it uses the login information from your Twitter account with a single click of the button.
For our Entree we discuss the benefits of gaining publicity by newsjacking major news stories as they are breaking. However, this is realtime media, so you have to be aware of opportunities and be very quick to exploit them. Posting your newsjacked story a week later is not going to cut it!
For our Dessert we highlight the rerun of a webinar we ran back in May - 7 Steps to Small Business Success, co-hosted by Infusionsoft's Dave Sherman - Wednes
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