Launch Ladies Cafe – Episode 21 – The Upsell

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Meredith Eisenberg

Meredith Eisenberg

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This week we examine the stage of the Sales Cycle that deals with upselling to customers who have already purchased from you or chosen their purchase.

For our Appetizer we talk about why certain emails end up in your Gmail spam filter and how to stop it happening with emails you want to receive.

For our Entree we discuss upselling to customers – it is actually easier to sell something to a customer who has made a previous purchase than to a new customer. In fact, about 30% of people who have made a purchase from you before will do so again. We discuss relevance based on purchase history, whether you are adding value or just fleecing your customers, and following-up.

For our Dessert we discuss the myth that you need a specifically made mobile website in addition to your normal website.

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