Email us for help
Loading...
Premium support
Log Out
Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.
This week we examine the stage of the Sales Cycle that deals with Customer Satisfaction.
For our Appetizer we answer a question from Kelly who asks "what should you do if you make a mistake with one of your clients?"
For our Entree we discuss different things you can do to - what is known in the industry as "Reducing the breakage" - that is, keep your customers satisfied. Ideally you want all your customers to become "raving fans" - the difference between the two can be as little as showing some personalized attention. We discuss automating your follow-up sequences, customer welcome packets, and personal connection.
For our Dessert we discuss giving your customers a guarantee - of either the risk reversal kind, or the conditional kind.