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This week we move to the next stage of the Sales Cycle - Nurturing Prospects - having thoroughly covered how to optimize Lead Capture in previous episodes.
For our Appetizer we answer a question from Suzanne who asks how often should you email someone when you are offerring something for sale?
For our Entree we discuss different things you can do to nurture your prospects. Not everyone is ready to buy immediately, even if they are looking at your product now. So how to you keep their attention and feed them just the right information they need at the time? We discuss email sequences, video content, calls to action, following-up, and even just saying "thank you".
For our Dessert we discuss whether it is best to keep people on your email list even if they aren't opening your emails, or should you clear your list out every now and again?
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