Our third week looking at the Lead Capture stage of the Sales Cycle. Previously we discussed how anxiety can stop visitors from following through on a call-to-action. The other main cause of failing to convert visitors into customers is Distraction – based on the WiderFunnel LIFT model of Conversion Rate Optimization.
For our Appetizer we answer a question from Annette who asks "How can I avoid being so distracted in my business?"
For our Entree we continue our discussion about the second stage of the sales cycle – capturing leads – and look at another effect that can prevent visitors from following through on your call-to-action - namely, Distraction! We discuss a variety of factors that are all too commonly found on web and landing pages that can totally distract your visitors from taking the action you want them to take.
For our Dessert we tell you about an exciting webinar that we are co-hosting with Infusionsoft's Dave Sherman on May 16.
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