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Clarity of Purpose Turns Visitors into Customers

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Meredith Eisenberg

Meredith Eisenberg

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Our second week looking at the Lead Capture stage of the Sales Cycle. This week we discuss the conversion rate benefits of Clarity - in design, copy, and purpose.

For our Appetizer we answer a question from Andrea as to where on her landing pages is the best place to put the opt-in box?

For our Entree we continue our discussion about the second stage of the sales cycle - capturing leads - and look at another effect that you should optimize your lead capture pages for - Clarity! We discuss both aspects of clarity in terms of design, clarity in terms of copy, and especially clarity in terms of your call-to-action. Clarity of your value proposition and in your call-to-action can be a huge factor in converting visitors into customers.

For our Dessert we discuss the myth that you should start split testing your web pages right away - as soon as the site has been created.

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