Continuing with our theme of the Sales Lifecycle, we move onto the topic of lead capture - getting your visitors to become customers.
For our Appetizer, we answer a question sent to us by Shelley who asked us how much information should she ask for in her opt-in form.
This tied in nicely to our main discussion in our Entree section where we look at different things that may cause anxiety in your customers when it comes to signing up for an opt-in or even buying a product - for example being asked for too much information on an opt-in, issues with Privacy Policies, site security, fulfilling on your promise, and even how good your reputation is as a company - all these things can cause anxiousness in your customers which might prevent them from following through on your call to action.
Then for our Dessert, we bust the myth that high numbers are the be-all and end-all of your email list or Facebook following.
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