On the menu this week: Knowing what your customers are looking for. Jasper and Meredith discuss how to learn what is trending online in social media.
For the main course, Jasper shows us how to create a customer persona based on your ideal client.
For dessert, Meredith and Jasper bust the myth of if you build it they will come and show you how to get traffic to your website and start building a community
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