Jim Estrada, Author "The ABCs and Ñ of America's Cultural Ev

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“The ABCs and Ñ of America’s Cultural Evolution” is a veteran communicator's perspective of 500 years of cultural evolution by the Western Hemisphere's mestizo, which includes most of today’s 52 million U.S. Hispanics and Latinos. This collection of essays provides readers a "primer" on the largest and fastest growing "ethnic" consumers, employees, students, taxpayers and voters in the USA. 
 
"The ABCs and Ñ" focuses on a variety of issues—from omission of their history and contributions, to debunking of unsubstantiated stereotypes, to their growing influence in the USA—essential to understanding their increasing cultural influence on mainstream society. The author’s personal experiences, as a community activist, television news reporter, public and corporate communications executive—as well as marketing consultant to some of the most recognized corporations and nonprofits in the USA—give readers a practicioner's perspective on how to create culturally relevant outreach efforts aimed at our country's largest ethnic group. 
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Jim Estrada
US Hispanics
US Latinos
Latino consumers
Latino market
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