Latino Role Models Success

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Otto Santa Ana, Ph.D., Author and Professor

  Broadcast in Business

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"Juan in a Hundred"
The Representation of Latinos on Network News
 
Latinos constitute the fastest-growing and largest ethnic minority in the United States, yet less than one percent of network news coverage deals with Latinos as the focus of a story. Out of that one percent, even fewer stories are positive in either content or tone. Author of the acclaimed Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse, Otto Santa Ana has completed a comprehensive analysis of this situation, blending quantitative research with semiotic readings and ultimately applying cognitive science and humanist theory to explain the repercussions of this marginal, negative coverage.
 
Tags:
Otto Santa Ana
News coverage
Latinos in the News
Negative coverage
Media and Latinos
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