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The Cinch Diet Inch-Loss Plan The Cinch Diet Inch-Loss Plan addresses one of the primary reasons why most diets fail and provides you the tools you need to lose quality weight from fat, not muscle. It's not another fad diet program. It's been specifically designed to help you successfully reach your desirable body weight while preserving your lean body mass (muscle)*. To help you preserve lean body mass*, the Cinch Diet Inch Loss Plan provides products powered by leucine. What's leucine? It's an essential amino acid and a member of the branched chained amino acid family that also includes isoleucine, and valine. The body uses amino acids to make proteins. However recent scientific research indicates that leucine may play a special role in weight loss. That's because once absorbed from the protein foods you eat, leucine travels directly to muscle tissue where it acts as a signal for protein synthesis. This increase in protein synthesis serves to offset the increase in protein breakdown that naturally occurs as a result of calorie restriction or dieting. As a result, leucine helps your body preserve muscle mass while you lose weight from fat*. Holding on to your muscle mass while you lose weight also helps protect you from the drop in metabolic rate that typically occurs with most diets. And keeping your metabolic rate from dropping can help you break the cycle of perpetual dieting. The Cinch Diet Inch-Loss Plan also addresses the physical and emotional challenges that come along with your weight control efforts. Our innovative products provide ingredients to help control your hunger, boost your energy level, and keep you feeling satisfied so you don't feel deprived. For more information about the Cinch Diet Inch Loss Plan and Products visit: www.CinchBars.com * Based on results from a preliminary 12-week study.