Kurt Mitchell  

Social media sites have become very popular as of late. Many people who frequent these sites are only there for one reason. That reason is to sell-sell-sell to any one who will even pause long enough to read their profile. This high pressure sales technique may have worked in the past, but in today’s world one must use what I call “passive” marketing.

What I like to do is just make friends with a person first. See if you have anything or anyone in common. Be kind and courteous and helpful if asked, but do not be a salesman!

I never try to “sell” anyone on anything. There are only two situations that occur that would allow me to talk about my own business, or affiliate programs. If during the process of conversing with friends they ask you what you do for a living, or if they ask for help with something that you feel you can help them with. Then and only then do I put on my business hat.

This reminds me of one of my classified ads that I run. The title of this ad is “Always drink upstream from the herd.” The title has little to do with marketing and more to do with positioning. You see positioning is the way to market today. Be in the position to help when asked. You want to be all set up and waiting with what the client wants, when they decide they want it. Position yourself to take the best advantage of the situation that arises. Be passive; think ahead, in other words, “always drink upstream from the herd”. This is the best position to be in to get the good clean water, and very satisfied clients.