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Don Otis: Marketing and Promotion

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Don Otis, author of Whisker Rubs and one of the foremost publicists in Christian publishing, joins Jeannie and Maxine today. One of the most skilled marketers in the business, Don can boast many well-known authors, including NY Times bestsellers, his clients.

He’ll chat with us about the need to market your own book (since even if you have a publisher you are the one who has to convince readers to purchase your book), ways to effectively and creatively tie current events to your book and capture a larger audience, how to write a good news release and when is the best time to “start the buzz.”

Don't website: www.veritasincorporated.com

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