Yehudith Geni Chana Girshberg, got interested in organics and healthfood while attending college at SUNY Binghamton. After graduation she went to work for a leading advertising company. After a few years she left for Hong Kong where she founded a manufacturing company and returned to the US 10 years later where to operate a chain of retail clothing stores.
In 2010 she married Asher Girshberg, who owned De La Rosa. She applied her extensive business knowledge to build the small company which specialized only in oils and vinegars into a far bigger enterprise that today today produces organic wines in Austria, balsamic vinegars and diverse oils from Italy, Morocco, etc.. and more
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