Lianna MacDonald of Sysomos.com "Talking Business" #18 with Ken Kraetzer of CBSI

Ken Kraetzer "Talking Business" with Lianna MacDonald of Toronto based www.sysomos.com .

Lianna MacDonald comes from a Communications & PR background, starting on the agency side where she worked on social and digital campaigns, reporting for retail and CPG clients. Here is where she first used Sysomos to provide social intelligence to make informed business recommendations to clients. Loving the product so much, she accepted a Customer Support role at Sysomos.

Four years later, she has had three positions on the client side, including onboarding and managing some of Sysomos’ largest Fortune 500 clients. Moving over to marketing as a Brand Evangelist, to have more of an impact on the brand, Lianna now holds the position of Customer and Advocacy Manager — demonstrating the value and capabilities of Sysomos’ products through clients' success stories.

Lianna is a health enthusiast who loves traveling and being outdoors.

Reach Lianna at  lmacdonald@sysomos.com  @liannamacdonald  B. 1 416-342-5494

Sysomos: 25 York Street, Toronto, Canada M5J 2V5

Ken Kraetzer is Vice President with Harrison, NY based CBSI which provides loyalty and usage benefit programs to major credit and retail card brands as well as providing contact center mangement.   Prior to CBSI, Ken worked in card and financial marketing at Chase Manhattan Bank, Dean Witter, American Express, and Herbert Dunhill Associates.  He is a graduate of Providence College and holds an MBA from Iona College.  Reach Ken on kkraetzer@CBSIservices.com or 914-630-3457.  More info at www.cbsiservices.com