SEO Skills - What is important

If you have been out from under a rock for more than 20 minutes you know that virtually everyone today believes they understand SEO. Now I am not saying they do not I believe we will discover there is much more to SEO than putting your key word in the title tag and using META tags. Let's talk about the SCIENCE of SEO and not the ART of SEO. Let's talk about streamlining code to maximize SEO. Let's talk about how design aspects affect SERP and, if you really do have a Ph.D. in heuristic algorithms with a term paper on Eigenspace in Cyberspace -let's hear it!