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"Do Scare Campaigns Get The Message Across?"

  • Broadcast in Lifestyle
On The Edge Kaydee and Friends

On The Edge Kaydee and Friends


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You've seen them...commercials of people with tubes covering a hole in their throat and voice alterating devices speaking for them; commercials showing saddened loved ones telling stories of how a drunk driver took their loved ones away, or the political smear-by-fear campaign commercials "making you aware" of some atrocious scheme the opposing candidate is up to. Do these scare campaigns actually affect the way people make their decisions on the targeted subjects, or do the messages in these ads go away after the commercials end?