http://www.blogtalkradio.com/kathyklotzguestHosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make storytelling and content more "human." We're a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can benefit from a new tip or two. Join us! enCopyright Kathy Klotz-Guest (C/O Blogtalkradio)Fri, 14 Jun 2019 22:00:00 GMTThu, 17 Nov 2016 23:30:00 GMTArtBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/304eb6e1-f9f8-454f-82ee-0967a3c8a1ef_aaa.jpghttp://www.blogtalkradio.com/kathyklotzguestHosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make storytelling and content more "human." We're a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can benefit from a new tip or two. Join us! feeds@blogtalkradio.comBlogTalkRadio.comBusiness Storytelling,improvisation,content,content marketing,idea generation,marketing,brandingkathyklotzguestnoGreat Storytelling and Content Meet Improvisation and Humorepisodichttp://www.blogtalkradio.com/kathyklotzguest/2016/11/17/the-dark-side-of-brand-storytellingMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2016/11/17/the-dark-side-of-brand-storytelling/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/11/17/the-dark-side-of-brand-storytellingThu, 17 Nov 2016 23:30:00 GMTThe Dark Side of Brand StorytellingI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now. The Dark Side of Brand Storytelling Brand Storytelling is critical for all businesses today. Every organization - and every person - is a brand. However, sometimes bad storytelling happens to good people and bad consequences happens when storytelling fails to address hidden issues and ethics around matching human needs with narratives. So what things do companies need to be aware of and how do we navigate those tricky parts?  Join me today on the podcast as we chat about this topic.  00:28:00kathyklotzguestnoNarrative structures in storytelling,brand storytelling,business storytelling,ethics of storytelling,marketing stroytellingSometimes brand storytelling tactics have consequences that can backfire - marketers beware!http://www.blogtalkradio.com/kathyklotzguest/2016/10/06/how-to-tell-a-powerful-brand-story--a-chat-with-fellow-storyteller-park-howellMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2016/10/06/how-to-tell-a-powerful-brand-story--a-chat-with-fellow-storyteller-park-howell/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/10/06/how-to-tell-a-powerful-brand-story--a-chat-with-fellow-storyteller-park-howellThu, 06 Oct 2016 22:30:00 GMTHow to Tell a Powerful Brand Story - A Chat with Fellow Storyteller Park HowellI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now. Telling a Powerful Brand Story Storytelling is critical for brands today. Can you name a great brand today that doesn't have a powerful story? It's hard to do. Join me for a chat with Park Howell, host of the Business of Story podcast on October 6th at 3:30 PM PDT. About Park Howell Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.   00:32:00kathyklotzguestnobrand storytelling,branding,business storytelling,marketing storytelling,Kathy Klotz-GuestIn this episode, business storytellers Kathy Klotz-Guest and Park Howell chat about how to tell a powerful brand storyhttp://www.blogtalkradio.com/kathyklotzguest/2016/09/22/crowdsourced-marketing-topics-that-you-pick-episode--fully-improvisedMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2016/09/22/crowdsourced-marketing-topics-that-you-pick-episode--fully-improvised/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/09/22/crowdsourced-marketing-topics-that-you-pick-episode--fully-improvisedThu, 22 Sep 2016 22:30:00 GMTCrowdsourced Marketing Topics That You Pick Episode - Fully ImprovisedIn this episode, I answer questions you give me ahead of time. I posed the question across social media: "What do you want me to discuss under the marketing, content marketing, business storytelling, improv and comedy umbrella?" And you answered. We'll discuss those topics and I'll also talk a bit about my upcoming book: "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." To sign up for my newsletter, visit stopboringme.com. About Kathy and the Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.   00:30:00kathyklotzguestnocontent marketing,content creation,business storytelling,brand storytelling,improvisation in businessIn this edition of the show, I cover topics you choose ahead of time via social media. We'll chat about marketing, storytelling, and content and how improv makehttp://www.blogtalkradio.com/kathyklotzguest/2016/08/04/how-to-create-a-culture-of-humor-that-powers-bold-marketingMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2016/08/04/how-to-create-a-culture-of-humor-that-powers-bold-marketing/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/08/04/how-to-create-a-culture-of-humor-that-powers-bold-marketingThu, 04 Aug 2016 22:30:00 GMTHow to Create a Culture of Humor That Powers Bold MarketingI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is coming out in Septembe 2016. Creating a Culture of Humor That Enables Marketing Innovation We talk a lot these days about content marketing and taking risks to create bolder, more humorous content. But that doesn't happen. Forget content; let's talk about creating a culture that gives employees responsibility to execute and fail based on ballsy ideas. Because that's how great content starts.  Join me Thursday, August 4th when we talk with Chris Lindland, CEO of Betabrand, about what Betabrand does differently and why it works so well. About Chris  As CEO of Betabrand, Chris contributed to its efforts and products: including Cordarounds, Beebeard, i-drive.com, Silicon Valley Fashion Week. He is recognized as a 2015 AdWeek Top 100 Creative. A speaker, he has spoken at places including Zappos, Chlorox, Deutsch, Nordic Commerce Summit (Stockholm), Digitalk (Sofia), University of Chicago, Pratt Institute. He is just an all around fun, smart guy. 00:30:00kathyklotzguestnohumor,corporate culture,marketing innovation,marketing humor,betabrandHow to Create a Culture of Humor That Powers Bold Marketing - this is a chat with BetaBrand's CEO Chris Lindlandhttp://www.blogtalkradio.com/kathyklotzguest/2016/04/21/lessons-on-being-a-more-human-connector-with-bryan-kramerEntrepreneurhttp://www.blogtalkradio.com/kathyklotzguest/2016/04/21/lessons-on-being-a-more-human-connector-with-bryan-kramer/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/04/21/lessons-on-being-a-more-human-connector-with-bryan-kramerThu, 21 Apr 2016 22:30:00 GMTLessons on Being a More Human Connector with Bryan KramerI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT 2-3 times per month.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. From Agency Partner to Social Media Influencer What do you do when the agency you helped create is up and running and you realize you want to do more in the world? Well, if you are Bryan Kramer, you seek your next challenge by writing a few books (H2H and Shareology) to help connect others. With a TED talk under his belt, Bryan has embraced his Inner Focker and asked the big question, "What can you share with the world to help change it?" A natural connector with an easy laugh, Bryan is all about being more human. And I couldn't agree more with his message. Join us April 21 when I chat with Bryan about his journey to social influencer, embracing his inner Focker (and why you should, too) and lessons he's learned along the way about the human need to connect and share. About Bryan Bryan is an international keynote speaker, a bestselling author and strategist consulting Fortune 500 clients such as Harvard, IBM, Cisco, Mastercard, Dell, NASA, NFL and many more on humanizing business through marketing and social media. He is the CEO of Purematter, a content, social and digital marketing agency in San Jose, CA.  His latest book, Shareology, made the USA Today's Top 150 Book List the week of its release, as well as #1 on Amazon in four categories.   00:31:00kathyklotzguestnoLessons on how to be a connector,Bryan Kramer,Inner Focker,H2H,lessons on being a more human connectorHow do we connect with others, embrace our inner "Focker," and learn to trust our own instincts? In this episode, we'll talk to Bryan Kramer about his journey fhttp://www.blogtalkradio.com/kathyklotzguest/2016/04/14/how-to-inspire-with-your-heros-journey-a-chat-with-brian-carterArthttp://www.blogtalkradio.com/kathyklotzguest/2016/04/14/how-to-inspire-with-your-heros-journey-a-chat-with-brian-carter/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/04/14/how-to-inspire-with-your-heros-journey-a-chat-with-brian-carterThu, 14 Apr 2016 22:30:00 GMTHow to Inspire with Your Hero's Journey: A Chat with Brian CarterI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT 2-3 times per month.  I help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. I would love it if you would leave a comment on the blog about the show. From Introvert to Well-Known Social Media Speaker Brian Carter, author of a number of books including Facebook Marketing and The Cowbell Princple (co-author), went from an introvert to well-known social media consultant and speaker. At one point, he was even told he wouldn't have a speaking career worth noting. Today, Brian is one of the most well-known Social Media speakers out there known for his practicality, humor and ability to connect with audiences.  Join me Thursday, April 14, for a podcast that will make you laugh and learn - and leave you feeling motivated and excited about your own journey, and telling it! About Brian  With a background in digital media and in comedy, Brian Carter is a 15-year digital marketing veteran and popular keynote speaker (with clients like NBC and Microsoft, but also small businesses and franchises) who delivers entertainment, motivation and practical takeaways. The Brian Carter Group offers results-focused implementation, ideation and innovation to boost profits for growth-minded businesses.      00:34:00kathyklotzguestnoHow to tell your Hero's Journey to Inspire,Brian Carter,Hero's Journey,how to inspire,storytellingWe've all had people tell us we can't do something. Those walls are there for us to overcome. What happens when, as an introvert, you are told you won't becomehttp://www.blogtalkradio.com/kathyklotzguest/2016/04/07/find-your-content-voice--how-jason-miller-became-a-content-rock-starMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2016/04/07/find-your-content-voice--how-jason-miller-became-a-content-rock-star/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/04/07/find-your-content-voice--how-jason-miller-became-a-content-rock-starThu, 07 Apr 2016 22:30:00 GMTFind Your Content Voice - How Jason Miller Became a Content Rock StarWelcome to The Keeping it Human Improvised Marketing Show  I am Kathy Klotz-Guest, founder of Keeping it Human, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. How to Find and Hone Your Content Voice Your content's secret sauce depends on your voice. How do you hone it so it works for your organization? Join me as I chat with one of my favorite content people who helps dial LinkedIn's marketing content to 11, Jason MIller. Jason worked in music for 10 years before moving to B2B. Today, he helps shape LinkedIn Marketing's voice and he uses his personality to do it. Get ready to turn up your content voice to a Spinal Tap 11. About Jason Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals.  Before B2B, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns and creating remarkable content and tracking the ROI, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World and more.   00:32:00kathyklotzguestnocontent,content marketing,content voice,content personality,how to find your content voiceThe secret sauce to great content marketing is having a distinct voice and personality. How do you add your personality in a way that makes your content distinchttp://www.blogtalkradio.com/kathyklotzguest/2016/03/24/brand-storytelling-and-vulnerability-from-messy-to-elevated-messageArthttp://www.blogtalkradio.com/kathyklotzguest/2016/03/24/brand-storytelling-and-vulnerability-from-messy-to-elevated-message/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/03/24/brand-storytelling-and-vulnerability-from-messy-to-elevated-messageThu, 24 Mar 2016 18:00:00 GMTBrand Storytelling and Vulnerability: From Messy to Elevated MessageWelcome to The Improvised Marketing Show! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT twice each month.  We help organizations, execs, and their teams humanize their most important stories! And we do it with fun and humor. As always, we are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Or email me: kathy@keepingithuman.com! Brand Storytelling: Finding Your Message in the Messy You are a busines owner and young mom celebrating your new roles when life throws you a curveball: you are diagnosed with lung cancer, and you never smoked. What do you do? How do you pick up, move forward, and use that as fuel to hone your personal and brand stories? Well, if you are Felicia Slattery, author and speaker, you fight hard, keep going, and grow your business. You turn messy into a message with a mission. Join me for a great chat with the wonderful Felicia Slattery at 11AM PDT Thursday! (NOTE: special time!) Felicia Slattery, M.A., M.Ad.Ed., is on a mission to motivate, inspire and train experts, business owners, entrepreneurs, CEOs and celebrities to create meaningful connections through effective communication and public speaking. The Amazon  #1 best-selling author of “Kill the Elevator Speech,” and “21 Ways to Make Money Speaking” is also the creator of the Signature Speech™ system and is an internationally-acclaimed, award-winning speaker. Felicia presents to audiences large and small on topics related to communication, speaking, and being a successful entrepreneur in spite of everything life can throw at you.  00:31:00kathyklotzguestnobusiness storytelling,brand storytelling,storytelling to inspireIn this episode, I talk to author and speaker Felicia Slattery about finding your message and persevering even when things are messy. The power of vulnerabilityhttp://www.blogtalkradio.com/kathyklotzguest/2016/02/25/how-to-tell-your-brand-story-when-your-products-are-new-to-the-worldArthttp://www.blogtalkradio.com/kathyklotzguest/2016/02/25/how-to-tell-your-brand-story-when-your-products-are-new-to-the-world/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/02/25/how-to-tell-your-brand-story-when-your-products-are-new-to-the-worldThu, 25 Feb 2016 23:30:00 GMTHow to Tell Your Brand Story When Your Products are New to The WorldWelcome to Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. Organic and jargon-free! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. How do you tell your story when your service, product, or technology is new to the world? It's a question I get a lot and a good one. The truth is it's not all that different from the way we communicate anything - with great stories. We'll talk about this and more on the podcast Thursday, February 25th at 3:30 PM PDT. Join me. Got questions for me? Email me at kathy (at) keeping it human (dot) com. 00:29:00kathyklotzguestnobrand storytelling,brand,marketing,marketing storytelling,brand storyIn this episode, we talk about ways to tell a compelling story when your technology is newhttp://www.blogtalkradio.com/kathyklotzguest/2016/01/14/human-communications-how-to-streamline-and-humanize-your-communications-in-2016Arthttp://www.blogtalkradio.com/kathyklotzguest/2016/01/14/human-communications-how-to-streamline-and-humanize-your-communications-in-2016/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2016/01/14/human-communications-how-to-streamline-and-humanize-your-communications-in-2016Thu, 14 Jan 2016 23:30:00 GMTHuman Communications: How to Streamline and Humanize Your Communications in 2016In this podcast, the first of 2016, I will be talking about how to streamline and humanize your communications with prospects and customers this year. Mindfulness is a human operating system and we need to think differently about not just our content; (the what) we need to think diffferently about *how* we communicate. How we communicate can destroy or add value. And we all want to be in the "add value" column.   Happy New Year - no let's go out and Humanize! Kathy Klotz-Guest   00:28:00kathyklotzguestnomarketing,communication,human communication,mindfulness,social media marketingThis is for marketing executives, business owners, and others to help make customers' lives easierhttp://www.blogtalkradio.com/kathyklotzguest/2015/11/17/comedy-and-marketing-a-chat-with-author-and-funnybizz-founder-david-nihillMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/11/17/comedy-and-marketing-a-chat-with-author-and-funnybizz-founder-david-nihill/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/11/17/comedy-and-marketing-a-chat-with-author-and-funnybizz-founder-david-nihillTue, 17 Nov 2015 23:00:00 GMTComedy and Marketing: A Chat with Author and FunnyBizz Founder, David NihillComedy in Marketing: Easy Ways to Lighten Up! As a marketing storyteller, improviser and stand-up comedian, I know how powerful comedy can be in marketing. Too often companies shy away from it because of fear of failure. Join me Tuesday, Nov 17 at 3PM PDT - a special time - for an always fun chat with author David Nihill about easy ways to add in comedy to your content marketing and speaking. David is the founder of FunnyBizz, the author of this bestselling book, (Do You Talk Funny) an Inc columnist – and trains folks from companies like LinkedIn, Gumroad and Nasdaq how to add humor to public speaking. He is known to do stand up comedy and he finished runner up in the Moth's largest US story telling competition. 00:33:00kathyklotzguestnocomedy in marketing,comedy in speaking,kathy klotz-guest,david nihill,humor in marketingWe'll discuss how to add comedy to marketing and speakinghttp://www.blogtalkradio.com/kathyklotzguest/2015/11/05/story-spine-simple-model-for-business-storytellingMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/11/05/story-spine-simple-model-for-business-storytelling/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/11/05/story-spine-simple-model-for-business-storytellingThu, 05 Nov 2015 23:30:00 GMTStory Spine: Simple Model for Business StorytellingI love this model: It's called the 7-Step Story Spine created by Kenn Adams. I have written about it many times and have used it for years. I learned this model in improv theater - yes, the stage! The stage is where great storytelling happens that takes us on an emotional journey that we care about. It's just one approach to getting started, and, as you get more experienced and comfortable with the main pieces, you can adapt, extend, add on to this model. It's a great, simple way to think through narrative structure for any story. The 'once upon time' approach is a universal method that we all recognize and it models not only how great stories move through different elements; it works because that's how our human brains think. In stories!   00:25:00kathyklotzguestnostorytelling,brand storytelling,business storyelling,marketing storytelling,improv and marketingFor business storytelling and introducing a model for creating narrative arcs in business storieshttp://www.blogtalkradio.com/kathyklotzguest/2015/10/08/six-big-predictions-for-the-future-of-business-storytellingMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/10/08/six-big-predictions-for-the-future-of-business-storytelling/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/10/08/six-big-predictions-for-the-future-of-business-storytellingThu, 08 Oct 2015 22:30:00 GMTSix Big Predictions for the Future of Business StorytellingAfter a 4-month hiatus, I am back!  Today, we will be talking about where business storytelling, enjoying a renaissance of sorts, is headed. A resurgence is a great thing and storytelling itself - the oldest and original social medium for humans - is evolving in the business world.  In doing my work, chatting with fellow story practitioners and in doing research for a book, here is what I believe the next wave of storytelling will look like, and much of it involves getting out of the way and empowering others. In short, business storytelling is about influence, not control. We'll chat about six ways storytelling is changing on today's show.     00:28:00kathyklotzguestnoTo help make people and organizations better storytellershttp://www.blogtalkradio.com/kathyklotzguest/2015/07/30/business-storytelling--the-power-of-vulnerabilityMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/07/30/business-storytelling--the-power-of-vulnerability/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/07/30/business-storytelling--the-power-of-vulnerabilityThu, 30 Jul 2015 22:30:00 GMTBusiness Storytelling - The Power of VulnerabilityWelcome to Jargonorrhea Live – A viral marketing show for leaders. Serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.   Business Storytelling - The Power of Vulernability Often times, business storytelling fails to create emotional resonance that sticks. And in many cases, these stories fail because they lack vulnerability.  Yet, vulnerability is key to not only great storytelling; it's key to differentiation. Join me July 30th at 3:30PM PDT for a podcast on the power of vulnerability to create better and more differentiated stories. 00:30:00kathyklotzguestnostorytelling,marketing storytelling,entrepreneurs,kathy klotz-guestFor executives and entrepreneurs who need to tell their core story in powerful wayshttp://www.blogtalkradio.com/kathyklotzguest/2015/05/28/storytelling-for-better-business-a-chat-with-annette-simmonsMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/05/28/storytelling-for-better-business-a-chat-with-annette-simmons/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/05/28/storytelling-for-better-business-a-chat-with-annette-simmonsThu, 28 May 2015 22:30:00 GMTStorytelling for Better Business: A Chat With Annette Simmons  Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.     Whoever Tells the Best Story Wins. Great stories win marketplaces. Business Storytelling is a critical skill for companies, teams and entrepreneurs today. Are we telling the right stories? Are we too superficial? Join me May 28 when Annette Simmons, author of the Story Factor  and Whoever Tells the Best Story Wins (now in its second edition) joins the podcast. She is a storyteller's storyteller and this is going to be a lot of fun!   About For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, build collaboration, and facilitate innovation.  After writing Territorial Games and A Safe Place for Dangerous Truths, Annette wrote The Story Factor, (chosen as One of the Best 100 Business Books of All Time by 1-800-CEO-READ) and Whoever Tells the Best Story Wins now in a second edition and just released in May of 2015) 00:31:00kathyklotzguestnostorytelling for business,storytelling,marketing storytelling,annette simmons,the story factorWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming tohttp://www.blogtalkradio.com/kathyklotzguest/2015/05/21/get-the-most-from-your-facebook-marketing-a-chat-with-andrea-vahl-1Marketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/05/21/get-the-most-from-your-facebook-marketing-a-chat-with-andrea-vahl-1/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/05/21/get-the-most-from-your-facebook-marketing-a-chat-with-andrea-vahl-1Thu, 21 May 2015 22:30:00 GMTGet the Most From Your Facebook Marketing: A Chat with Andrea VahlWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Facebook Marketing Lke Google, Facebook keeps changing – its capabilities, algorithm, and ad technologies - and that means keeping up with constant changes. What are the biggest things you and your marketing team should be thinking about when it comes to growing your business through Facebook? That’s what we will be discussing on the next episode . Join Andrea Vahl, aka "Grandma Mary," and I for a spirited chat on Thursday, May 21st. About Andrea Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner.  She uses her comedy skills to blog as a slightly cranky character, Grandma Mary at www.AndreaVahl.com.  She has presented at Social Media Marketing World and New Media Expo and was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com and Top 30 Women in Social Media by Boom Social.    00:31:00kathyklotzguestnomarketing,Facebook Marketing,Social Media through Facebook,social media,social media marketingWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to youhttp://www.blogtalkradio.com/kathyklotzguest/2015/04/23/banish-boring-adding-fun-to-your-content-a-chat-with-amy-harrisonMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/04/23/banish-boring-adding-fun-to-your-content-a-chat-with-amy-harrison/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/04/23/banish-boring-adding-fun-to-your-content-a-chat-with-amy-harrisonThu, 23 Apr 2015 20:30:00 GMTBanish Boring! Adding Fun to Your Content: A Chat with Amy HarrisonI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show normally airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.   Banish Boring Content Even if you are in B2B, there is no excuse for boring content today. In a world of too much noise, you have to stand out. Your marketing can and should be fun. Join me Thursday, April 23rd, at a special time - 1:30PM PDT - with British copywriter extraordinaire and creator of the funny video channel, AmyTV: Amy Harrison. Now you get two funny ladies in one podcast! About Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She is also the host (and many of the characters) of AmyTV: an online comedy sketch show all about writing compelling business copy.       00:30:00kathyklotzguestnohumor in video,copywriting,no boring content,content marketing,AmyTVI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show normally airs Thursdays at 3:30 PM PDT.http://www.blogtalkradio.com/kathyklotzguest/2015/04/09/shareology-a-podcast-chat-with-bryan-kramerMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/04/09/shareology-a-podcast-chat-with-bryan-kramer/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/04/09/shareology-a-podcast-chat-with-bryan-kramerThu, 09 Apr 2015 22:30:00 GMTShareology: A Podcast Chat with Bryan KramerWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.   Shareology - Why Humans Share People only share content they value, that is relevant to them, and that makes them look and feel good. Does your content do that? Join me Thursday, April 9th when Bryan Kramer, CEO of Pure Matter and author of H2H, and I talk about why people share and what your organization can do to create content that people value and share. We're both advocates of humanizing business! About Bryan As President/CEO of PureMatter, Bryan’s leadership has steered the agency to consistent growth over the last 10 years, earning it a spot as one of the fastest growing private companies in Silicon Valley for over five years by the San Jose/Silicon Valley Business Journal. Bryan was  listed as #26 by Kred as a Global Top CEO Influencer on Social Media and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post. . 00:31:00kathyklotzguestnohumanize business,shareology,why humans share,marketing,kathy klotz-guestWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to youhttp://www.blogtalkradio.com/kathyklotzguest/2015/02/26/humor-in-marketing--how-betabrands-ceo-built-his-companyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/02/26/humor-in-marketing--how-betabrands-ceo-built-his-company/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/02/26/humor-in-marketing--how-betabrands-ceo-built-his-companyThu, 26 Feb 2015 23:30:00 GMTHumor in Marketing - How BetaBrand's CEO Built His CompanyWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Humor in Marketing - BetaBrand Style Betabrand CEO Chris Lindland built his company using funny memes on the Internet to sell pants! With humor and fun, he turned BetaBrand into an organization well known for being different, fresh and current with Internet-inspired themes. How did they do it? What tips can marketing organizations glean? Join me Thursday, Feb 26 for a conversation with BetaBrand CEO Chris Lindland.   00:32:00kathyklotzguestnohumor,marketing,humor in marketing,kathy klotz-guest,chris lindlandWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to youhttp://www.blogtalkradio.com/kathyklotzguest/2015/02/12/neuromarketing--an-influence-marketing-chat-with-roger-dooleyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/02/12/neuromarketing--an-influence-marketing-chat-with-roger-dooley/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/02/12/neuromarketing--an-influence-marketing-chat-with-roger-dooleyThu, 12 Feb 2015 23:30:00 GMTNeuromarketing - An Influence Marketing Chat with Roger DooleyPersuasion and Influence Marketing Today Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimed at the rational side of customers' brains. Selling features and benefits doesn't work. We have to reach customers' brains in a different way in order to persuade. Join me Thurs, February 12 for a chat with Roger where marketing meets neuroscience. About Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. 00:31:00kathyklotzguestnoroger dooley,kathy klotz-guest,neuromarketing,influence marketing,brainfluencePersuasion and Influence Marketing Today Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimehttp://www.blogtalkradio.com/kathyklotzguest/2015/01/29/the-content-funnel--a-chat-with-jason-millerMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2015/01/29/the-content-funnel--a-chat-with-jason-miller/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2015/01/29/the-content-funnel--a-chat-with-jason-millerThu, 29 Jan 2015 23:30:00 GMTThe Content Funnel - A Chat with Jason MillerI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world.  We are a jargon-monoxide-poisoning free zone. Let me know what you think and what you want more of: email kathy (at) keepingithuman dot com. Welcome to the Funnel: Turn Your Marketing Tactics up to 11 Content marketing remains a top priority for marketers. While there is no shortage of content, there is often a dearth of compelling content at the top of the funnel.  There doesn't need to be - find out how to add some personality and flavor to your social media + content marketing. Join us for a great conversation with Jason Miller of LinkedIn and author of Welcome to the Funnel on Thursday, Jan 29th. About Author of Welcome to the Funnel, Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing. Previously he was the senior manager of social media strategy at Marketo. He spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, and singing 80’s metal karaokea. Jason is a speaker and frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger.           00:31:00kathyklotzguestnoJason Miller,Welcome to the Funnel,Content Marketing,Marketing,ContentI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We helphttp://www.blogtalkradio.com/kathyklotzguest/2014/11/20/the-cowbell-principle-a-chat-with-brian-carterMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/11/20/the-cowbell-principle-a-chat-with-brian-carter/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/11/20/the-cowbell-principle-a-chat-with-brian-carterThu, 20 Nov 2014 22:30:00 GMTThe Cowbell Principle: A Chat with Brian CarterWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. The Cowbell Principle plus Bonus! Everyone has a gift, or cowbell. Named after the hilarious SNL sketch with Will Ferrell, The Cowbell Principle is a book for leaders and entrepreurs who want to play up their differentiation. Join me November 20th for a chat with Brian Carter and Garrison Wynn, authors of The Cowbell Principle, at a special time: 2:30PM PDT. Plus: they are offering a special giveaway on this podcast: 20 free kindle copies of the book! About Brian Carter, internationally bestselling author of three books: The Like Economy, LinkedIn for Business and Facebook Marketing, is one of the best known names in digital marketing and social media and is respected as an international authority on how organizations can generate bigger business results. Garrison is the author of the Amazon.com bestseller The REAL Truth About Success, has contributed weekly to The Washington Post, and has coauthored with Stephen Covey. He has presented to some of the world’s most effective leaders.             00:31:00kathyklotzguestnoBrian Carter,Marketing,Cowbell Principle,Social Media,entrepreneurshipWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to youhttp://www.blogtalkradio.com/kathyklotzguest/2014/10/30/how-to-speak-human-and-really-connect-with-customersMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/10/30/how-to-speak-human-and-really-connect-with-customers/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/10/30/how-to-speak-human-and-really-connect-with-customersThu, 30 Oct 2014 22:30:00 GMTHow to Speak Human and Really Connect with CustomersWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog…   Forget Marketing - Speak Human Human can sometimes be a buzzword; yet it matters. Customers connect with emotional content. What does that mean, and how can we speak human? Join me Oct 30th for this jargon-free (as always) podcast!   00:28:00kathyklotzguestnomarketing,human,speak human,keeping it human,sharingWelcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you lhttp://www.blogtalkradio.com/kathyklotzguest/2014/10/23/applying-improv-to-product-design-and-usabilityMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/10/23/applying-improv-to-product-design-and-usability/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/10/23/applying-improv-to-product-design-and-usabilityThu, 23 Oct 2014 20:30:00 GMTApplying Improv to Product Design and UsabilityI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy. Applied Improvisation and Product Design Applying improvisation to communication, teamwork and leadership has received a lot of business press lately. Improvisation principles can also be used in marketing areas including product design and usability. Join me Oct 23rd when we chat to Jessie Shternshus, a fellow Applied Improv Network member, about how improv principles can improve design. About As the founder and owner of The IMPROV EFFECT, Jessie weds her lifelong passion for and expertise in applied improvisation with the fast paced demands of the corporate world. In her classes she helps people become better listeners, team players, leaders, and communicators. Her physically engaging and playful workshops are relevant to all fields of life; participants of her workshops vary from college professors to engineers and from web developers to lawyers. Jessie gained her formal education at USF and NYU. Throughout her career she has worked with Fortune 500 companies and companies such as CBS, Johnson & Johnson, Expedia, Getty Images and Celgene.   00:30:00kathyklotzguestnoimprovisation,improvisation and marketing,applied improvisation,applied improv,product designI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We helphttp://www.blogtalkradio.com/kathyklotzguest/2014/10/09/social-media-shakeup-my-chat-with-smts-robin-fray-careyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/10/09/social-media-shakeup-my-chat-with-smts-robin-fray-carey/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/10/09/social-media-shakeup-my-chat-with-smts-robin-fray-careyThu, 09 Oct 2014 22:30:00 GMTSocial Media Shakeup: My Chat with SMT's Robin Fray CareyJargonorrhea Live - A Viral Marketing Show I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy. Social Media Shakeup 2014 - What's New, Old, and Needed What's new in the world of social media marketing? What should organizations be doing? Join me October 9th when my guest, Robin Fray Carey, founder of Social Media Today, joins me for an update on what we need to be doing better when it comes to social media marketing. AboutRobin Robin Fray Carey founded Social Media Today LLC, in 2007.  Prior to that, she ran a media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media, and is an advisor to Social Week, Social Media Today’s sites have been the recipient of numerous awards, including a Shorty Award for Best Green Site and a Society for New Communications Research Corporate Communications.  She is the past co-chair of the Women's Refugee Commission, on whose board she served for 9 years.  Follow Robin 00:31:00kathyklotzguestnosocial media,social media marketing,social shakeup,social,marketingJargonorrhea Live - A Viral Marketing Show I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This shttp://www.blogtalkradio.com/kathyklotzguest/2014/09/11/funnybizz-conferenceand-movement-a-chat-with-co-creator-david-nihill-1Marketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/09/11/funnybizz-conferenceand-movement-a-chat-with-co-creator-david-nihill-1/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/09/11/funnybizz-conferenceand-movement-a-chat-with-co-creator-david-nihill-1Thu, 11 Sep 2014 22:30:00 GMTFunnyBizz Conference...and Movement: A Chat with Co-Creator, David NihillI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world through fun, inspiring content. This podcast is all about making marketing and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.  Follow Kathy    A Conference and Movement It's time to bring the fun back to content marketing! Last June, I attended the first ever FunnyBizz Conference (this one in SF). And some, like me and my guest, David Nihill, co-founder of FunnyBizz, have backgrounds in comedy. Join me Thursday, Sept 11, at 3:30PM PDT when we chat about FunnyBizz, why marketing needs it, and how we might just be seeing a movement, thankfully.   About David was born in Dublin, Ireland. After graduating with a Master’s Degree in Business in 2003, he moved to San Francisco where he worked for the Irish government; he has been involved with startup companies ever since. He is the Co-Founder of FunnyBizz Conferences, a community conference series helping content creators tap into the power of storytelling, comedy and improv to create better content.  He is also the Founder of Comedy for a Spinal Cause. He has performed stand-up comedy at Northern California’s leading clubs including Cobbs and the Punchline even though most people don’t understand his accent.  00:31:00kathyklotzguestnoFunny,Funny Business,FunnyBizz,Marketing,Content MarketingI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We helphttp://www.blogtalkradio.com/kathyklotzguest/2014/08/28/b2b-facebook-marketing--a-chat-with-brian-carterMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/08/28/b2b-facebook-marketing--a-chat-with-brian-carter/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/08/28/b2b-facebook-marketing--a-chat-with-brian-carterThu, 28 Aug 2014 22:30:00 GMTB2B Facebook Marketing - A Chat with Brian CarterI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.  Follow Kathy.   Facebook for Business When we hear about companies who have been successful on Facebook….we think consumer companies: Starbucks, Dunkin Donuts, Lush Cosmetics, Lay’s…and on and on. What about for b2b? What’s different for b2b – is it really that different? What works and what doesn’t?  Join me Thurs, Aug 28th, when we chat to Facebook marketer and funnyman, Brian Carter. About Brian Brian Carter, is the internationally bestselling author of three books: The Like Economy, LinkedIn for Business and Facebook Marketing. He's s one of the best known names in digital marketing and has been in the game for 15 years. He's keynoted and developed marketing programs and strategies for companies of all sizes, including Microsoft, Universal Studios, The U.S. Army, The World Health Organization, NBC, PrideStaff, and Dramamine. Brian has been on Bloomberg TV and has taught digital marketing to more than 10,000 students. His current projects are two new books- The Cowbell Principle, and Facebook For Network Marketing. Follow Brian. 00:31:00kathyklotzguestnoB2B Marketing,B2B,Facebook,Facebook Marketing for B2B,Facebook MarketingI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We helphttp://www.blogtalkradio.com/kathyklotzguest/2014/08/18/everybody-writes--a-content-and-writing-chat-with-ann-handleyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/08/18/everybody-writes--a-content-and-writing-chat-with-ann-handley/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/08/18/everybody-writes--a-content-and-writing-chat-with-ann-handleyMon, 18 Aug 2014 18:00:00 GMTEverybody Writes - A Content and Writing Chat with Ann HandleyI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  I help marketing executives and their teams tell their most important company, product and customer stories to the world. This is a jargon-monoxide-poisoning free zone. Leave a comment on the blog…I love hearing from you. This podcast is all about making marketing communications and content more human, fun and effective. Follow Kathy. Everybody Writes Ann Handley is a master at content and writing. Her new book, Everybody Writes, is available this Fall.  She has some cool giveaways running through 8/20 when you pre-order her book. Details are available at EverybodyWrites.com Join us for this special podcast with Ann Handley of MarketingProfs to discuss content, writing, and how to unleash your best content yet. While we normally record on Thursdays, this podcast will air Monday, August 18 at 11AM PDT/ 2PM EST. About Ann Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the forthcoming book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (fall 2014, Wiley) and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer. Follow Ann     00:32:00kathyklotzguestnoEverybody Writes,Ann Handley,MarketingProfs,Content,content marketingI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  I help mhttp://www.blogtalkradio.com/kathyklotzguest/2014/07/31/how-to-create-compelling-marketing-content--with-jason-miller-of-linkedinMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/07/31/how-to-create-compelling-marketing-content--with-jason-miller-of-linkedin/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/07/31/how-to-create-compelling-marketing-content--with-jason-miller-of-linkedinThu, 31 Jul 2014 22:30:00 GMTHow to Create Compelling Marketing Content - with Jason Miller of LinkedInI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy Compelling Content 90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content? Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason.   About Jason Miller Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more. 00:32:00kathyklotzguestnolinkedin,marketing,content marketing,jason miller,compelling contentI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We helphttp://www.blogtalkradio.com/kathyklotzguest/2014/07/09/what-makes-things-funny-what-marketers-can-learn--a-chat-with-peter-mcgrawMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/07/09/what-makes-things-funny-what-marketers-can-learn--a-chat-with-peter-mcgraw/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/07/09/what-makes-things-funny-what-marketers-can-learn--a-chat-with-peter-mcgrawWed, 09 Jul 2014 22:30:00 GMTWhat Makes Things Funny & What Marketers Can Learn - A Chat with Peter McGrawI'm Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. We help marketing executives and teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and teams. Comment on the blog. Follow Kathy What's Funny: The Humor Code Research over the years has tried to answer the question: what makes things funny? Understanding how the brain processes humor can help marketers use it in a much better way (we hope, anyway!). Join us July 10 when we talk to Peter McGraw, co-author of The Humor Code, about his theory on what makes things funny. About Dr. McGraw, a professor at the University of Colorado, Boulder, is an expert in the interdisciplinary fields of emotion and behavioral decision theory. Most recently, he has been examining the antecedents and consequences of humor. He directs the Humor Research Lab (HuRL). McGraw holds appointments in marketing at the Leeds School of Business and in the Department of Psychology and Neuroscience. McGraw is willing to leave the ivory tower to  try his hand at stand-up at a dive bar, attending a funeral director convention, pose as a shopper at a gun show, or sing hymns at a Baptist church. His work has been covered by NPR, BBC, Scientific American, Wall Street Journal, The New York Times, and the Financial Times. With Joel Warner, he has co-authored The Humor Code: A Global Search for What Makes Things Funny.   00:33:00kathyklotzguestnoThe Humor Code,humor,humor research,peter mcGraw,What makes things funnyI'm Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. We help marketing executives and teams tell their best and most important cohttp://www.blogtalkradio.com/kathyklotzguest/2014/06/12/scaling-human-by-turning-employees-into-advocatesMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/06/12/scaling-human-by-turning-employees-into-advocates/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/06/12/scaling-human-by-turning-employees-into-advocatesThu, 12 Jun 2014 22:30:00 GMTScaling Human by Turning Employees into AdvocatesI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Follow Kathy on Twitter NOTE: Chris did not make the call...however, content was covered.   Scaling the Human Factor with Employees Among a brand's best champtions are its employees. Social is always about relationships and building trust. It’s people to people interaction. Research shows that customers trust people like ourselves far more than executives.  So how do we turn employees into powerful, socially engaged advocates?  Join me June 12th for a great conversation with author Chris Boudreaux.   About CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global consultancy, Chris is a globally recognized thought leader in social and digital technologies, operations, and governance. In 2011, he co-authored published The Most Powerful Brand on Earth with Susan Emerick of IBM.  He is a governing member of the Word of Mouth Marketing Association, and his site, SocialMediaGovernance.com, serves practitioners worldwide.         00:28:00kathyklotzguestnosocial media,employee word of mouth,WOM,employee advocacy,employee advocatesI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing exechttp://www.blogtalkradio.com/kathyklotzguest/2014/05/22/selling-to-businesses-in-a-world-of-noise--a-chat-with-jill-konrathMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/05/22/selling-to-businesses-in-a-world-of-noise--a-chat-with-jill-konrath/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/05/22/selling-to-businesses-in-a-world-of-noise--a-chat-with-jill-konrathThu, 22 May 2014 22:00:00 GMTSelling to Businesses in a World of Noise - A Chat with Jill KonrathI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Selling to Uber-Busy Prospects in a Noisy World Prospects are super-busy today. There is just way too much coming at them every day and your solutions just aren't a priority in their lives. How do cut through noise to really help prospects understand their big human needs and still create value for them? How do you become an agile seller today? Join us Thurs, May 22nd, for a great prodcast with Jill Konrath. She'll tell you how to succeed at sales today! About Jill She’s an internationally recognized sales strategist and the bestselling author of SNAP Selling. It soared to the #1 sales book on Amazon within hours of its release. Her previous book, Selling to Big Companies, has been an Amazon Top 20 Sales Book since 2006. Fortune magazine selected it as one of 8 "must reads" for salespeople. Her new one – called Agile Selling – which will be out at the end of May. Jill began her sales career at Xerox. Since then, she's worked with companies like IBM, GE & Microsoft.  She's been featured on ABC News, Forbes, Fortune, Entrepreneur, New York Times and many more publications. She's on the front edge of what it takes to be successful today — with fresh strategies to help you stay at the top of your game. 00:32:00kathyklotzguestnoSales,selling,agile selling,selling to humans,humanizing salesI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing exechttp://www.blogtalkradio.com/kathyklotzguest/2014/05/08/facebook-marketing-engaging-with-humor-depth--a-chat-with-brian-carterMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/05/08/facebook-marketing-engaging-with-humor-depth--a-chat-with-brian-carter/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/05/08/facebook-marketing-engaging-with-humor-depth--a-chat-with-brian-carterThu, 08 May 2014 22:30:00 GMTFacebook Marketing: Engaging with Humor & Depth - A Chat with Brian CarterI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Engaging Audiences with Humor and Depth Join us May 8th at 3:30PM PDT for what I know will be a fabulous, lively and fun discussion with Brian Carter about how to engage audiences on Facebook with humor and depth. AboutBrian Brian is the internationally bestselling author of The Like Economy, LinkedIn for Business, and Facebook Marketing, which have been translated into Spanish, Chinese & Portuguese. He has appeared on Bloomberg TV and in ABC News and the Wall Street Journal. For 15 years, Brian has developed strategies and built search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Microsoft, Universal Studios, The U.S. Army, The World Health Organization, Hardee’s and Carl’s Jr.  Brian Carter delivers entertaining motivational talks on how top performing organizations can generate more revenue. His topics include modern sales methods, social media and internet marketing. Audience members include CEO’s, salespeople, business owners and expert marketers. Brian’s background in stand-up comedy produces presentations that are both entertaining and enlightening for attendees.        00:33:00kathyklotzguestnoFacebook marketing,humor,Brian Carter,audience engagement,engagement ratesI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM Phttp://www.blogtalkradio.com/kathyklotzguest/2014/03/20/why-visual-storytelling-will-rule-the-future--a-chat-with-ekaterina-walterMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/03/20/why-visual-storytelling-will-rule-the-future--a-chat-with-ekaterina-walter/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/03/20/why-visual-storytelling-will-rule-the-future--a-chat-with-ekaterina-walterThu, 20 Mar 2014 22:30:00 GMTWhy Visual Storytelling Will Rule The Future - a Chat with Ekaterina WalterI am Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Twitter: @kathyklotzguest Visual Storytelling How can companies connect with their audiences in meaningful ways? Through images, videos, and visual social media. Join me Thurs, March 20, for a great conversation with Ekaterina Walter about the power of visual storytelling. About Ekaterina Walter Ekaterina has led marketing innovation for brands such as Intel and Accenture, and is CMO of Branderati. She is the author of the bestseller Think Like Zuck and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.  She has been featured on CNBC, ABC, NBC, Fox News, Forbes, WSJ, Inc., Huffington Post, and more. Twitter: @Ekaterina. 00:32:00kathyklotzguestnoVisual Storytelling,storytelling,images,visual social media,visualsI am Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/03/13/tips-and-tricks-for-adding-humor-to-b2b-marketingMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/03/13/tips-and-tricks-for-adding-humor-to-b2b-marketing/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/03/13/tips-and-tricks-for-adding-humor-to-b2b-marketingThu, 13 Mar 2014 22:30:00 GMTTips and Tricks for Adding Humor to B2B MarketingI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Adding Humor to B2B Humor is a key pattern disruption device and it's increasingly important in a noisy world. In this episode, I'll discuss some of my favorite examples and tell you why they worked and how you can weave fun and humor into your b2b marketing. Drop us a line at the show with your questions and comments: kathy at keepingithuman.com. 00:30:00kathyklotzguestnohumor,marekting humor,humor in b2b,b2b content marketingI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM Phttp://www.blogtalkradio.com/kathyklotzguest/2014/03/06/big-lessons-in-content-marketing-from-the-world-of-improv-and-comedyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/03/06/big-lessons-in-content-marketing-from-the-world-of-improv-and-comedy/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/03/06/big-lessons-in-content-marketing-from-the-world-of-improv-and-comedyThu, 06 Mar 2014 23:30:00 GMTBIG Lessons in Content Marketing from the World of Improv and ComedyI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. So laugh, learn, enjoy! And share with your friends. Humor is about connecting with people Improv and Comedy can teach us a lot about great marketing. My 20 years in sketch, stand-up and improvisation have taught me as much about connecting with audiences as my 20 years in marketing has. Probably more! What are those lessons? Join me Thursday, March 6, and find out! Got questions for the show? Email me: kathy@keepingithuman.com. 00:28:00kathyklotzguestnomarketing,content marketing,marketing lessons,improv comedy,improvisationI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM Phttp://www.blogtalkradio.com/kathyklotzguest/2014/02/11/why-2014-is-a-bold-new-year-for-content-marketing--a-chat-with-ann-handleyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/02/11/why-2014-is-a-bold-new-year-for-content-marketing--a-chat-with-ann-handley/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/02/11/why-2014-is-a-bold-new-year-for-content-marketing--a-chat-with-ann-handleyTue, 11 Feb 2014 18:30:00 GMTWhy 2014 is a Bold New Year for Content Marketing - A Chat with Ann HandleyI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Content Marketing Content marketing is not a new concept - yet, it's undergoing some big changes. What are the key trends? What do you need to do differently this year? Join me Tuesday, February 11, at 10:30AM PDT for a special one on one with the one and only, Ann Handley of Marketing Profs! About Ann Cited in Forbes as the most influential woman in Social Media, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. The book has been translated into nine languages. 00:32:00kathyklotzguestnoContent,content marketing,content trends,storytelling,Ann HandleyI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM Phttp://www.blogtalkradio.com/kathyklotzguest/2014/01/30/rock-your-linkedin-profile-story-style-my-chat-with-chuck-hesterMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/01/30/rock-your-linkedin-profile-story-style-my-chat-with-chuck-hester/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/01/30/rock-your-linkedin-profile-story-style-my-chat-with-chuck-hesterThu, 30 Jan 2014 23:30:00 GMTRock Your LinkedIn Profile Story-Style! My Chat with Chuck HesterI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing execs and their teams tell their best and most important company, product and customer stories to the world in human-speak. We are a jargon-monoxide-free zone. Our show is created especially for marketing execs and their teams. Your Marketing Story Resumes are dead. You need to tell your story using LinkedIn in a dynamic, fresh way that brings together visual content and customer outcomes. So how do you keep your personal and/or company profile from flatlining? Join me Jan 30th at 3:30PM PDT for a great chat with one of my fave LinkedIn peeps, Chuck Hester.  Email kathy@keepingituman with your questions and don't forget to leave a comment on the blog after the show! About Chuck A LinkedIn power connector with more than 13,000 direct connections, Chuck is a sought-after expert on the subject of using LinkedIn for media relations, building contacts, and for personal and professional branding. He’s addressed conferences in Canada, Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, great PR strategies and hard work.  He also offers LinkedIn Corporate Boot Camps for businesses. He is the author of Linking in to Pay it Forward. Follow Kathy Follow Chuck 00:31:00kathyklotzguestnolinkedIn,marketing story,marketing,company linkedin,visual profileI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM Phttp://www.blogtalkradio.com/kathyklotzguest/2014/01/16/seo-has-changed--is-your-content-marketing-plan-readyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/01/16/seo-has-changed--is-your-content-marketing-plan-ready/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/01/16/seo-has-changed--is-your-content-marketing-plan-readyThu, 16 Jan 2014 23:30:00 GMTSEO Has Changed - Is Your Content Marketing Plan Ready?I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human helps marketing executives and their teams tell their most important company, customer and product stories. This show is a jargon-monoxide poisoning free zone.  Our show is created for marketing execs and their teams. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant.  Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday, Jan 16th, for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass.  It's about to get real up in here on content! About John John Cass has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org. 00:31:00kathyklotzguestnoContent,content marketing,SEO,markeitng,social mediaI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human helps marketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/01/09/why-2014-is-the-year-to-add-humor-to-b2b-marketing--my-chat-with-tim-washerMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2014/01/09/why-2014-is-the-year-to-add-humor-to-b2b-marketing--my-chat-with-tim-washer/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2014/01/09/why-2014-is-the-year-to-add-humor-to-b2b-marketing--my-chat-with-tim-washerThu, 09 Jan 2014 23:30:00 GMTWhy 2014 is THE Year to Add Humor to B2B Marketing - My Chat with Tim WasherI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing and business execs, and their teams. Lighten Up, B2B!Humor IS Human. B2B Marketing isn't known for humor. It's changing - slowly - but thankfully. The rate at which content is created is mindnumbing and there is more coming at each of us every day. Imagine being in your customer's or prospect's shoes. Stop with the same-old marketing tactics. Make 2014 the year you lighten up your marketing - have some fun, create more meaningful conversations and set your brand apart. Join me Thurs, Jan 9. for afabulous and fun chat with one of my favorite marketing funnymen, Tim Washer.  It will add 50 points to your humor quotient! And it'll be a hell of a lot of fun. About Tim Tim Washer is a Webby-nominated producer, comedy writer, and conference speaker. He’s contributed to SNL, Conan and The Onion Sports Network.  In his corporate life, he led social video production for IBM’s Smarter Planet campaign, and is now senior marketing manager at Cisco. His video work has been featured in AdAge, ADWEEK, FastCompany and The New York Times.    00:34:00kathyklotzguestnoB2B humor,humor in marketing,Tim Washer,Fun in b2b,b2b marketingI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM Phttp://www.blogtalkradio.com/kathyklotzguest/2013/12/12/applying-improvisation-to-improve-leadership-agility--a-chat-with-kat-koppettMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/12/12/applying-improvisation-to-improve-leadership-agility--a-chat-with-kat-koppett/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/12/12/applying-improvisation-to-improve-leadership-agility--a-chat-with-kat-koppettThu, 12 Dec 2013 23:30:00 GMTApplying Improvisation to Improve Leadership Agility - A Chat with Kat KoppettI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley.   Keeping it Human is about using human-speak and marketing storytelling to drive results. We are a jargon-monoxide-poisoning free podcast. Innovation Leadership, Agility and Applied Improv Improvisation has reached a tipping point in business. It’s taught in b-schools and used by top companies to teach employees to be more innovative, adaptable, and to improve business performance. As an improviser and marketer, I know adaptability is critical to market success in dynamic environments. Join me Thursday, Dec 12, for a chat with my fellow improviser-in-chief, Kat Koppett, about how to apply improv to increase your agility and innovation leadership!  About Kat Kat is the Founder of Koppett and Company, a company that specializes in personal and professional performance.   She is the author of Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning. Kat has designed and delivered programs for such diverse clients as the Clinton Global Initiative, Apple, Chanel, Eli Lilly, GE, and more in places such as India, Brazil, Paris, Budapest and Oklahoma. Her areas of focus include executive coaching, leadership, communication, and creativity facilitation. She has given two TEDx talks on the use of improv to enhance non-theatrical performance. Kat performs with and is a Co-Director of The Mop & Bucket Theatre Company   Her most fulfilling improv gig is playing Mama to daughter, Lia. 00:32:00kathyklotzguestnoMarketing agility,Improvisation,Applied Improvisation,Leadership,Business performanceI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley.   Keeping it Human is about using humhttp://www.blogtalkradio.com/kathyklotzguest/2013/12/05/telling-your-company-story--a-conversation-with-michael-margolisMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/12/05/telling-your-company-story--a-conversation-with-michael-margolis/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/12/05/telling-your-company-story--a-conversation-with-michael-margolisThu, 05 Dec 2013 23:30:00 GMTTelling Your Company Story - A Conversation with Michael MargolisI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  We are about human speak and stories that get results. We focus on great guests without the jargon-monoxide poisoning. Email: kathy@keepingithuman.com Creating Your Story No doubt about it – you must tell a compelling story about your brand, your business and yourself in order to get traction.  I think we reached an inflection point last year – 2012 we saw the resurgence of storytelling as a key part of organizational strategy. What do businesses and entrepreneurs need to understand most about storytelling today? How do you get to the heart of that story? Join me for a great conversation with the storyteller's storyteller, Michael Margolis of Get Storied. Get your story on! Michael Margolis Michael is the CEO of Get Storied, an advisory and learning company devoted to transformational storytelling. For over a decade, he's worked as a story architect - helping CEOs and CMOs redefine how the world perceives their brand, cause, or message. Clients include AARP, Audubon, Bloomberg, NASA, and Zappos. Michael is an anthropologist by training and an entrepreneur by trade. The son of an inventor and artist, he is committed to the biggest stories of our age. His work and ideas have been featured in Fast Company, Brandweek, and Storytelling Magazine. Michael is also an evangelist for the global storytelling movement, serving a community of 15,000 change-makers who believe in the future of storytelling. Based in NYC, Michael is left-handed, color-blind, and eats more chocolate than the average human.  00:34:00kathyklotzguestnostorytelling,branding,company story,Michael Margolis,Get StoriedI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  We are about human speak and stories that get results. We focus ohttp://www.blogtalkradio.com/kathyklotzguest/2013/11/26/entrepreneurfail-a-humorous-look-at-finding-startup-successMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/11/26/entrepreneurfail-a-humorous-look-at-finding-startup-success/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/11/26/entrepreneurfail-a-humorous-look-at-finding-startup-successTue, 26 Nov 2013 23:30:00 GMTEntrepreneurfail: A Humorous Look at Finding Startup SuccessI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (except this episode!) Keeping it Human is about human speak that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we recommend our competition. Email: kathy@keepingithuman.com The Humorous Journey of Entrepreneurship We've romanticized the startup journey in movies and literature. The truth - it's hard work and the roads to success are littered with failures and huge lessons. The reality - if you can't laugh and learn, entrepreneurship may not be for you! Join me for a special podcast (Hey, Thursday the 28th is Thanksgiving!) on Tuesday, the 26th where we talk with Kriti Vichare about startup life lessons, innovation, and have a few laughs! About Kriti Vichare Kriti is the illustrator and co-founder of #entrepreneurfail: A Humorous Look at Finding Success, a comic to teach lessons about the ironies about starting a company. She is also the co-author and illustrator of the forthcoming comic book: "Cheating on your Corporate Job: A Comic Look at the Startup Dream". Her comics have been seen on Forbes.com and Yahoo! Small Business Advisor among other publications. Kriti is also the founder of IdeaKube, a company that facilitates brainstorming and collaboration  for organizations through ‘ideation parties’.  Kriti was a  marketer at PepsiCo and Kraft Foods. She holds an MBA from NYU Stern and a MS and BS from Carnegie Mellon University.  Connect with her at http://about.me/kritivichare 00:31:00kathyklotzguestnoinnovation,marketing,startup lessons,brainstorming hacks,Kriti VichareI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (except this episode!) Keeping it Human is about human speak thathttp://www.blogtalkradio.com/kathyklotzguest/2013/11/21/seo-has-changed--is-your-content-marketing-plan-readyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/11/21/seo-has-changed--is-your-content-marketing-plan-ready/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/11/21/seo-has-changed--is-your-content-marketing-plan-readyThu, 21 Nov 2013 22:00:00 GMTSEO Has Changed - Is Your Content Marketing Plan Ready?I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we recommend our competition. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant.  Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday Nov 21st, at a special time - 2PM PDT (note: we normally record at 3:30PM PDT!) for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass.  It's about to get real up in here on content! About John John Cassis the Director of Digital Marketing for McDougall Interactive. John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.       00:26:00kathyklotzguestnocontent,content marketing,Google,SEO,buyer's journeyI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human is about human shttp://www.blogtalkradio.com/kathyklotzguest/2013/11/14/creating-a-human-workplace--a-chat-with-liz-ryanMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/11/14/creating-a-human-workplace--a-chat-with-liz-ryan/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/11/14/creating-a-human-workplace--a-chat-with-liz-ryanThu, 14 Nov 2013 23:30:00 GMTCreating a Human Workplace - A Chat with Liz Ryan I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we recommend our competition. Every workplace must be 'human' Corporate structures of the early 20 century don't work today. While some workplaces are innovative; others stifle innovation and human ingenuity. Employees want meaningful work, they want to be respect, they want flexibility, and they want human workplaces. If employees aren’t treated well, they can’t take care of customers well. It is that simple. So what does it mean to be a human workplace and how do we get there? Join me and my guest, The awesome Liz Ryan, Nov 14th at 3:30PM PDT for a kick-ass conversation! Email questions: kathy@keepingithuman.com Visit the human workplace:http://www.humanworkplace.com About Liz Ryan Liz Ryan is CEO of Human Workplace, a former Fortune 500 Human Resources VP and the world's most widely-read career and workplace advisor. Liz is shaking up the traditional career marketplace and helping working people around the world take charge of their careers. Liz reaches 30 million readers per month via Business Week, Yahoo!, TIME.com, Harvard Business Review, LinkedIn, the Denver Post and Huffington Post. Liz is a commentator for CNN, MSNBC, BBC Radio, NPR, and an advisor to her fans around the world. Liz is the author of "Happy About Online Networking: the Virtual-ly Simple Way to Build Professional Relationships." Liz and her husband Michael live in Colorado with their five kids. When she's not writing, speaking or drawing, Liz sings opera professionally.   00:33:00kathyklotzguestnoLiz Ryan,Human Workplace,Innovation,Internal Storytelling,People as brandsI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, thathttp://www.blogtalkradio.com/kathyklotzguest/2013/10/03/great-content-starts-with-a-story-strategy--whats-yoursMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/10/03/great-content-starts-with-a-story-strategy--whats-yours/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/10/03/great-content-starts-with-a-story-strategy--whats-yoursThu, 03 Oct 2013 22:30:00 GMTGreat Content Starts with a Story Strategy - What's Yours? I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs most Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Story Strategy The key to great content is having an overarching company story and story strategy. Who are you in the world? How do you make a difference in customers' lives? Your story is a strategic GPS that drives your content. Without knowing your core story - your content has no cohesive glue. Join me Thursday, October 3rd! We'll be talking about the power of a core story and how that can drive a 'human' content strategy. Got questions? Email me: kathy@keepingithuman.com! Have fun, learn stuff! Now with more gluten!   00:30:00kathyklotzguestnoContent marketing,Content strategy,Storytelling,Marketing,Product marketingI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs most Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak,http://www.blogtalkradio.com/kathyklotzguest/2013/09/19/cartoons-and-marketing-a-chat-with-liza-donnellyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/09/19/cartoons-and-marketing-a-chat-with-liza-donnelly/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/09/19/cartoons-and-marketing-a-chat-with-liza-donnellyThu, 19 Sep 2013 22:30:00 GMTCartoons and Marketing: A Chat with Liza Donnelly I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs most Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Cartoons Can Teach Us A Lot About Marketing In a world of too much noise, the most difficult part of reaching customers is connecting – being brief and meaningful. This is where cartoons can teach business owners, entrepreneurs, marketers tons. Those short captions that get to the whole story – yep, that’s about as much time as you have to reach your audience today! Join me Thurs, September 19th, for a lively chat with cartoonist Liza Donnelly about  humor, and why marketing can learn a hell of a lot from cartoons. About LizaDonnelly Liza Donnelly is a cartoonist and writer for The New Yorker Magazine, Forbes.com and WomensEnews.org. As a public speaker, she delivered a very popular TED talk, and travels as a cultural envoy for the US State Department. Donnelly is the author/editor of fifteen books, among them When Do They Serve The Wine?;  Funny Ladies: The New Yorker's Greatest Women Cartoonists and Their Cartoons,  a history of women cartoonists. Her new book is titled Women On Men, due out in 2013. She is a charter member of Cartooning for Peace, and is one of the founding members of the US chapter of the international cartoonists’ organization FECO. She conceived of and edits World Ink.org, a site of cartoons from contributors around the globe. She has curated numerous exhibits of international cartoonists, here and abroad. 00:32:00kathyklotzguestnoLiza Donnelly,cartoons,marketing,content marketing,humorI am Kathy Klotz-Guest, founder of Keeping it Human. This show airs most Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak,http://www.blogtalkradio.com/kathyklotzguest/2013/08/22/forget-communicating--keeping-it-human-means-connectingMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/08/22/forget-communicating--keeping-it-human-means-connecting/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/08/22/forget-communicating--keeping-it-human-means-connectingThu, 22 Aug 2013 22:30:00 GMTForget Communicating - Keeping it Human Means Connecting I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Our show is every Thursday at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. You can hear all show on blogtalkradio. You can also catch them on my website, www.keepingithuman.com, and we’re on iTunes and stitcher. With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.     Human Communications What does it mean to "Keep it Human" in the way you communicate? Great leaders don't communicate - they *connect.* And they make it look easy. How can you be a more human, powerful and effective communicator? What are the things that all great communicators do? Join me Thursday, August 22nd, and find out! Listening to this podcast will increase your HCQ - your 'human communications' quotient.  After all, 92.3% of all audiences are, in fact, human!     00:30:00kathyklotzguestnoCommunications,Marketing,Thought Leadership,Human Communications,Expert CommunicatorI am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Our show is every Thursday at 3:30 Phttp://www.blogtalkradio.com/kathyklotzguest/2013/08/15/going-mobile-the-rise-of-podcast-content-with-stitcher-ctoMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/08/15/going-mobile-the-rise-of-podcast-content-with-stitcher-cto/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/08/15/going-mobile-the-rise-of-podcast-content-with-stitcher-ctoThu, 15 Aug 2013 22:30:00 GMTGoing Mobile: The Rise of Podcast Content with Stitcher CTO I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focus on great marketing and communications tips and fun guests without the spin.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Content Trends: The Rise of The Mobile Audio Podcast Mobile audio content has exploded, and it has become a key part of a solid content strategy. What are the trends? What should companies be thinking about? What works when it comes to audio podcasts and who is doing it well? Join us on August 15th for a lively chat (as always) with the awesome Co-Founder and CTO of Stitcher, Peter de Vroede. About Peter Peter directs the development of the company's mobile audio technology for the iPhone, BlackBerry, and other devices. He has worked on a wide range of projects, including major motion pictures, consumer software products, Top 10 video games, and NASA missions. With over 20 years of experience in media-technology development, Peter has been a senior technologist at Xerox PARC, Disney, Adobe, Macromedia, and Electronic Arts; he is credited in over $750M worth of software products. Peter received both an MBA and a BA from UC Berkeley. In his spare time he zooms around on his skateboard, hangs out with his wife and twins, and enjoys the Bay Area's great outdoor activities. 00:32:00kathyklotzguestnoMobile content,audio podcast marketing,content marketing trends,Stitcher,Stitcher CTO Peter deVroedeI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focuhttp://www.blogtalkradio.com/kathyklotzguest/2013/08/01/social-enterprise-content-lessons-from-ibms-susan-emerickMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/08/01/social-enterprise-content-lessons-from-ibms-susan-emerick/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/08/01/social-enterprise-content-lessons-from-ibms-susan-emerickThu, 01 Aug 2013 22:30:00 GMTSocial Enterprise: Content Lessons From IBM's Susan Emerick I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focus on great marketing and communications tips and fun guests without the spin.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Content, Employee Experts, and the Social Enterprise On the front lines of huge content, big data and employee advocate programs, IBM has managed to successfully lead a number of social  shifts. How does a large company empower employees to build both personal influence, and be powerful company brand advocates? What are the lessons in becoming more content-driven / employee content-driven? What about big data? Join us Thurs, Aug1, for an insightful chat with IBM’s Susan Emerick. About Susan Emerick leads global enterprise social business programs for IBM, a company with more than 430,000 employees. A passionate marketer and speaker, she enjoys redefining marketing “as we know it” as a result of emerging technology & big data. In 2008, Susan co-founded a social insights practice at IBM, to continuously apply social listening insights to marketing planning and social engagement. In 2011, Susan was named to the iMedia Top 25 Internet Marketing Leaders and Innovators, an annual list of cutting-edge creative professionals, strategists, and  innovators. Susan uses her expertise to influence the standards of word of mouth research and measurement. Her book, The Most Powerful Brand on Earth, How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media which she co-authored with Chris Boudreaux will be available in September. 00:32:00kathyklotzguestnoIBM,Social business,Marketing,Blogging,Susan EmerickI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focuhttp://www.blogtalkradio.com/kathyklotzguest/2013/07/25/digital-customer-delight-a-chat-with-customerthinks-ceoMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/07/25/digital-customer-delight-a-chat-with-customerthinks-ceo/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/07/25/digital-customer-delight-a-chat-with-customerthinks-ceoThu, 25 Jul 2013 22:30:00 GMTDigital Customer Delight: A Chat with CustomerThink's CEO I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Creating Customer Delight in a Digital World 'Delighting the customer' is the cornerstone of great marketing, customer engagement, and customer referrals. With the explosion in social media, there are new ways to increase customer service and amplify the customer delight factor. How can we delight customers today? Who is doing it well? What must businesses do to increase delight? Join us Thursday, July 25th, for a great conversation with CEO of CustomerThink.com, Bob Thompson. About Bob Thompson, Founder and CEO of CustomerThink.com Bob Thompson is founder and CEO of CustomerThink Corporation, an independent research and publishing firm specializing in customer-centric business management. He is also founder and Editor-in-Chief of CustomerThink.com, the world’s largest online community dedicated to helping business leaders develop and implement customer-centric business strategies. He is a popular keynote speaker in conferences and seminars worldwide.  In 2013, his book on Customer-Centric Business Management will be published, revealing the five habits of top-performing companies.   00:32:00kathyklotzguestnoCustomer Service,Customer Experience,Marketing,Social Media,Customer DelightI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With thhttp://www.blogtalkradio.com/kathyklotzguest/2013/07/11/when-bad-messaging-happens-to-good-busines--signs-and-fixesMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/07/11/when-bad-messaging-happens-to-good-busines--signs-and-fixes/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/07/11/when-bad-messaging-happens-to-good-busines--signs-and-fixesThu, 11 Jul 2013 22:30:00 GMTWhen Bad Messaging Happens to Good Business: Signs and Fixes I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. When Bad Messaging Happens to Good Businesses You can relate to this. You come up with a message for your business, your campaign, whatever and....nothing. Nothing happens because people don't get it. Or, they don't need it. It happens to all businesses at one time or another. Most of the time your audience won't tell you they don't get it. That's the problem with unclear messaging. What are the signs that things aren't working? How do we fix those? Join me Thursday, July 11 as we discuss some of the common messaging issues businesses face and what to do about them. 00:30:00kathyklotzguestnoMessaging,Marketing,Positioning,Customer Language,Customer challengesI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With thhttp://www.blogtalkradio.com/kathyklotzguest/2013/06/20/whats-the-future-of-business-a-wtf-chat-with-brian-solisMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/06/20/whats-the-future-of-business-a-wtf-chat-with-brian-solis/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/06/20/whats-the-future-of-business-a-wtf-chat-with-brian-solisThu, 20 Jun 2013 22:30:00 GMTWhat's the Future of Business: A WTF Chat with Brian SolisNOTE: THIS CALL HAS BEEN RESCHEDULED TO JUNE 20  I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. What's the Future of Business (WTF)? It's the end of business as usual. Yes, that's the name of another book by Brian Solis. The relationship between businesses and customers is rapidly changing. The buyer's journey has changed, and customers aren't getting most of their information about businesses from the vendors themselves. So what is the future of business anyway? And WTF will Brian Solis do next?! Join me for a lively, fun and sure to be great conversation with Brian Solis. About Brian Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for business to market, sell and service in the social web.   00:31:00kathyklotzguestnoBrian Solis,Marketing,Business and customers,What is the Future of Business,Social MediaNOTE: THIS CALL HAS BEEN RESCHEDULED TO JUNE 20  I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak intohttp://www.blogtalkradio.com/kathyklotzguest/2013/06/13/want-more-innovation-start-with-your-business-cultureMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/06/13/want-more-innovation-start-with-your-business-culture/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/06/13/want-more-innovation-start-with-your-business-cultureThu, 13 Jun 2013 22:30:00 GMTWant More Innovation? Start with Your Business Culture I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Innovation and Culture We're obsessed with innovation today. Yes, we need to innovate products, business models, experiences to stay relevant. Why aren't companies talking about innovation in corporate culture? Well, it's time! It has been said time and again: culture eats strategy for lunch (and dinner too!).If your people aren't creating, taking risks and innovating, change starts with organizational culture. So what matters most with culture? How do we change culture to better support and encourage innovation? What environments allow people to do their best work? Join me and my friend and colleague, MB Deans, for a fun,  lively chat on powering up your organizational culture. About Mary Beth (MB) Deans MB brings 25 years experience as an entrepreneur and consultant with experience in high tech, healthcare, business services, and transportation. She joined ClearVision Consulting in 2013 to run sales and marketing. In 2008, Mary Beth co-created a global online community for technophobic Organizational Development consultants. The community quickly grew to cover 26 countries on 5 continents. Prior to that, Mary Beth founded and grew Douglas Partners into a global boutique career transition firm using social media.  She holds a Masters in Computer Science from Fairleigh Dickinson University. Mary Beth has studied tai chi under Grand Master Sam Tam for 20 years and could definitely kick my ass and stay completely calm doing it.         00:32:00kathyklotzguestnoInnovation,Corporate Culture,Marketing,Change management,How to build a better organizational cultureI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With thhttp://www.blogtalkradio.com/kathyklotzguest/2013/05/23/innovate-the-improv-way--a-chat-with-jeff-ringgoldMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/05/23/innovate-the-improv-way--a-chat-with-jeff-ringgold/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/05/23/innovate-the-improv-way--a-chat-with-jeff-ringgoldThu, 23 May 2013 22:30:00 GMTInnovate the Improv Way - A Chat with Jeff Ringgold I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Risk-Taking and Marketing Innovation Innovate or die so the saying goes! Without evolving and growing, we can't adapt. Innovation requires risk-taking. Without trying new things, we cannot move marketing and products forward. How can we build a culture of risk-taking and increase our innovation muscle without letting fear of failure hold us back? Join me May 23rd as I talk to my friend, (Tor?)mentor, and fellow improviser Jeff Ringgold, Founding member of ComedySportz San Jose, about the lessons improvisation offers about risk-taking. About Jeff Ringgold Jeff teaches improvisation in the Bay Area and Los Angeles. When he isn't teaching improv students, he is helping companies apply improvisation to business. A founding player in ComedySportz San Jose for over 25 years, Jeff also teaches and plays with National Comedy Theater. Jeff has also played and trained with Improv Olympic. 00:33:00kathyklotzguestnoRisk taking,Innovation,Marketing,Fear of failure,Improvisation in businessI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With thhttp://www.blogtalkradio.com/kathyklotzguest/2013/05/09/leapfrogging-your-brand--a-chat-with-jenn-leblancMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/05/09/leapfrogging-your-brand--a-chat-with-jenn-leblanc/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/05/09/leapfrogging-your-brand--a-chat-with-jenn-leblancThu, 09 May 2013 22:30:00 GMTLeapfrogging Your Brand - A Chat with Jenn LeBlanc I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Leapfrogging Your Brand Your brand is the most important part of your business. And as with any business, brands evolve. Change is often anything but easy. So how can we leapfrog ahead when just envisioning what we want can be challenging? How can we re-brand with ease and grace? Join me for  a conversation with Jenn LeBlanc, master change agent, on May 9th as we discuss Leapfrogging Your Brand - How to Change with Grace and Ease. About Jennifer LeBlanc, M.Sc. Jennifer - Scientist, Speaker, Author, Coach, and CEO - is a master change agent. By the time she was 21, she had moved 22 times and has applied that flexibility to her work as a scientist, speaker, author, coach and marketing strategist. Known for her energy and interactive presentations, Jennifer speaks on a variety of performance and marketing topics including making change easily in life and business, entrepreneurship, launch best practices, strategic brand development, effective market positioning, social media strategies and marketing metrics. As part of her practice, Jennifer is a certified NLP (neurolinguistic programming) Practitioner. She is currently writing a book  entitled, The Leapfrog Method: How to Make Change with Ease and Grace. 00:31:00kathyklotzguestnobranding,marketing,rebranding,strategy,changeI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With thhttp://www.blogtalkradio.com/kathyklotzguest/2013/05/02/the-science-of-storytelling--what-you-need-to-knowMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/05/02/the-science-of-storytelling--what-you-need-to-know/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/05/02/the-science-of-storytelling--what-you-need-to-knowThu, 02 May 2013 22:30:00 GMTThe Science of Storytelling - What You Need to Know I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Storytelling The resurgence in storytelling is a welcome evolution. With the glut of information and content out there, stories are the only  way to cut  through the morass and marketing noise. Every  business must be telling stories today! Join me Thursday, May 2nd, as we talk about the latest science and research on storytelling.     00:31:00kathyklotzguestnoMarketing,Storytelling,Content,Content marketing,ResearchI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! Withhttp://www.blogtalkradio.com/kathyklotzguest/2013/04/11/great-product-design-starts-with-the-user-experienceMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/04/11/great-product-design-starts-with-the-user-experience/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/04/11/great-product-design-starts-with-the-user-experienceThu, 11 Apr 2013 22:30:00 GMTGreat Product Design Starts with the User Experience I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Product and Service Design and The Customer Experience Great product and services design is about creating fantastic customer experiences. It's also about customer empathy, story, and understanding exactly how your product or service fits into your customers' lives. There are many ways to approach design. Where do you start? What factors are most important? Join me Thursday, April 11, for a chat about product design, user needs, and innovation with one of my fave design pros, Mike Harding, an entrepreneur who never sleeps!   About Mike Mike Harding is a degenerate entrepreneur who has been plying his trade for almost 30 years. He is somewhat fickle which has led to a somewhat haphazard career inside the technology industry and a deep background in designing products and services. Presently Mike is experimenting with Oddyssea, an interactive retail shop that boasts a narwhal tusk, the ability to create terrariums, Zoltar the Fortune Teller, and a 3D printer. When not engaging in business, he likes to spend time with his family on the San Mateo County coast.   00:33:00kathyklotzguestnoproduct design,Mike Harding,user experience,services design,marketing innovatinI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With thhttp://www.blogtalkradio.com/kathyklotzguest/2013/04/04/content-trends-a-chat-with-the-always-social-robin-careyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/04/04/content-trends-a-chat-with-the-always-social-robin-carey/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/04/04/content-trends-a-chat-with-the-always-social-robin-careyThu, 04 Apr 2013 22:30:00 GMTSocial Marketing Content Trends: A Chat with Robin Carey I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.   Content Marketing Trends With the explosion in online content and social media, it's hard to keep up with all the changes. There's just too much stuff chasing too little mindshare. So, what's happening with content marketing strategies that every business and marketing executive should know? How is your content marketing strategy evolving? What's working for companies and what isn't? Join me Thursday, April 4th, for a lively chat with the wonderful Robin Carey, Founder of Social Media Today, as we discuss today's most important content trends. About Robin Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis.  She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business, and is an advisor to Pivot and Social Week, and to the Society for New Communications Research.  She also is a member of the International Rescue Committee’s Board of Overseers and is on the Charlottesville, Virginia local board of the IRC.               00:32:00kathyklotzguestnoMarketing,Social media,Content marketing,B2B,Content trendsI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With thhttp://www.blogtalkradio.com/kathyklotzguest/2013/03/14/lighten-up-add-humor-your-marketing-and-stand-outMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/03/14/lighten-up-add-humor-your-marketing-and-stand-out/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/03/14/lighten-up-add-humor-your-marketing-and-stand-outThu, 14 Mar 2013 22:30:00 GMTLighten Up Your Marketing and Stand Out! I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into fun human speak and stories that get results! We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.   Humor is human and it matters now more than ever! In a world of noise and too much content chasing too little mindshare, it's important to stand out and make that human connection. So what can businesses do to lighten up? More than you might think! You don't have to be an improviser or comedian to get started. Even small changes can have a huge impact. Join me Thursday, March 14th for an episode full of examples, fun, and funny!   00:29:00kathyklotzguestnoMarketing,Stand out,Marketing humor,B2B,DifferentiationI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into fun human speak and stories that get results! Wehttp://www.blogtalkradio.com/kathyklotzguest/2013/03/07/build-your-audience-a-chat-with-valley-girl-jesse-draperMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/03/07/build-your-audience-a-chat-with-valley-girl-jesse-draper/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/03/07/build-your-audience-a-chat-with-valley-girl-jesse-draperThu, 07 Mar 2013 23:30:00 GMTBuild Your Audience! A Chat with 'Valley Girl 'Jesse Draper I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into fun human speak and stories that get results! We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.   Building a loyal following takes work in a world of so much noise.  How do you find your voice so you connect with your tribe? How do you grow that fan base? Join me for a lively discussion with Jesse Draper about building your audience, and having fun doing it. Now that's a woman after my own heart. About Jesse Draper A former Nickelodeon star, Draper is host of “The Valley Girl Show” and CEO of Valley Girl, Inc., she has produced over 150 interviews with some of the greatest minds in business, entertainment, and tech such as: Mark Cuban, Sheryl Sandberg, MC Hammer and Eric Schmidt, former Google CEO. She is also an angel investor through her fund, Valley Girl Ventures, where she invests in startups with a female in the founding team.  She is a regularly featured speaker on digital media, women in business at conferences such as SXSW and TEDx. She is a regular contributor to Mashable, Forbes.com and The Huffington Post. Visit her show at www.valleygirl.tv. 00:32:00kathyklotzguestnoJesse Draper,Marketing,Loyalty,Fan base following,shows and podcastsI'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into fun human speak and stories that get results! Wehttp://www.blogtalkradio.com/kathyklotzguest/2013/02/28/the-story-factor-a-chat-with-annette-simmons-1Marketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/02/28/the-story-factor-a-chat-with-annette-simmons-1/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/02/28/the-story-factor-a-chat-with-annette-simmons-1Thu, 28 Feb 2013 23:30:00 GMTThe Story Factor: A Chat with Annette Simmons Hello everyone! After a few weeks of travel and craziness, the show will be back Feb 28th. I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results!  If you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition. You can find me at http:www.keepingithuman.com. Storytelling has experienced a resurgence lately for a number of reasons. Yet, storytelling is the oldest (original!) "social" medium. Humans are wired for stories. When you connect with your audience at a visceral level, you're able to differentiate yourself in a sea of marketing noise and inspire action. Move over big data; the story sheriff is in town! What matters most in business storytelling? How do you get started? Join me on Feb 28th for a  lively and fun discussion with Annette Simmons, storyteller and author of The Story Factor and Whoever Tells The Best Story Wins.  We'll see you soon. Follow Kathy:  @kathyklotzguest About Annette Simmons, M. Ed An author of four books, Annette provide leadership training, keynote speeches, and workshops covering the subjects of all her books. She has been quoted in Fortune, Working Woman, Harvard Business Review, The Chicago Tribune, Washington Post, and dozens of other respected publications.  In addition to English her books have been published in Spanish, Portuguese, Chinese, Taiwanese, Japanese, Korean, Swedish, Norwegian and German. Follow Annette: @thestoryfactor 00:31:00kathyklotzguestnoStorytelling,Business,Marketing,Social Marketing,Annette SimmonsHello everyone! After a few weeks of travel and craziness, the show will be back Feb 28th. I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketinhttp://www.blogtalkradio.com/kathyklotzguest/2013/01/24/when-customers-attack-a-conversation-with-paul-gillinMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/01/24/when-customers-attack-a-conversation-with-paul-gillin/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/01/24/when-customers-attack-a-conversation-with-paul-gillinThu, 24 Jan 2013 23:30:00 GMTAttack of the Customers! A Conversation with Paul Gillin Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results!  If you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition. You can find me at http:www.keepingithuman.com. When Customers Attack! Today, power and influence is shifting to customers.  For years, consumers lacked the power to be heard when complaints went unresolved. Now, social media amplifies the "angry voice" of the customer. And attacks from savvy, funny and credible users with platforms can go viral. How should brands handle attacks?What can a company do to prevent one?How can companies be more effective in diffusing legitimate and unfounded criticism? Join me and our special guest, journalist, author, all-around hueckuva great guy, and b2b social media advocate, Paul Gillin, as we discuss his new co-written book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim. (Co-written with Greg Gianforte). About Paul Gillin Paul Gillin is a former technology journalist who was smitten by social media in 2006 and has never looked back. He consults primarily with B2B companies to help them make smart choices about digital marketing, and his clients have included IBM, Cisco, Corning, Disney, Hitachi and many other companies. He's written five books about online communities since 2007, including his most recent book, Attack of the Customers. He's also a columnist for BtoB magazine and my colleague at the Society for New Communications Research. 00:32:00kathyklotzguestnoCustomers,b2b social media,social marketing,Paul Gillin,b2b marketingHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns markethttp://www.blogtalkradio.com/kathyklotzguest/2013/01/17/creating-an-executive-linkedin-profile-that-drives-resultsMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2013/01/17/creating-an-executive-linkedin-profile-that-drives-results/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2013/01/17/creating-an-executive-linkedin-profile-that-drives-resultsThu, 17 Jan 2013 22:00:00 GMTCreating an Executive LinkedIn Profile that Drives Results Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results!  If you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition. You can find me at http:www.keepingithuman.com Your linkedin profile is one of the most important business tools you can have these days. Whether you are an executive or a business owner, you need a profile that is compelling, human and one that communicates the right kind of information in seconds! And when does a business need a company page? Join Chuck Hester and me for a great conversation on linkedin and how to make it work for you in 2013.    Chuck Hester is a LinkedIn power connector with more than 12,000 direct connections, Chuck is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences in Canada, Australia and throughout the United States.  As Managing Partner at Chuck Hester Enterprises, he helps businesses get their stories told through influencer relations, good old fashion PR strategies and hard work.  He also offers LinkedIn Corporate Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints. You can find him on LinkedIn at www.linkedin.com/in/chuckhester 00:31:00kathyklotzguestnoLinkedIn,Executives,business contacts,Influence,Increasing businessHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns markethttp://www.blogtalkradio.com/kathyklotzguest/2012/12/20/innovation-increments-small-changes-can-lead-to-big-resultsMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/12/20/innovation-increments-small-changes-can-lead-to-big-results/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/12/20/innovation-increments-small-changes-can-lead-to-big-resultsThu, 20 Dec 2012 23:30:00 GMTInnovation Increments: Small Changes Can Lead to Big Results Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results!  We also put human-centered design thinking back at the center of your product and service innovation efforts. So if you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition.  2013 is just around the corner. It's the time for marketing and business leaders to think about what changes, or innovations, they will make in their business. I have. Innovation has unfortunately become a buzzword; yet, it's critical for growth. Join us as we talk to my good friend and colleague, Francine Gordon, PhD, about breaking down the barriers to innovating. "Innovation" most often involves evolutionary, incremental changes, not big revolutionary break-throughs. And there are many ways to create great changes for your business. Join us as we breakdown buzzwords, punch 'paradigm-shifts' in the face (they have it coming!), and discuss practical ways to make jargon-free, innovative changes in your business. Francine is the founder of F Gordon Group. WIth a PhD in organizational behavior from Yale, and years applying techniques for companies such as AT&T and Boston Consulting Group, Francine helps organizations approach innovation in new ways.  Kathy and Francine also teach together in the Continuing Studies Program at Stanford Unniversity where they share the lessons of marketing and business innovation, risk-taking, and creative play with their students. 00:33:00kathyklotzguestnoInnovation,Marketing,Business Model,Products,EvolutionaryHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns markethttp://www.blogtalkradio.com/kathyklotzguest/2012/12/06/humor-me-lighten-up-your-b2b-video-and-get-resultsMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/12/06/humor-me-lighten-up-your-b2b-video-and-get-results/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/12/06/humor-me-lighten-up-your-b2b-video-and-get-resultsThu, 06 Dec 2012 23:30:00 GMTHumor Me! Lighten Up Your B2B Video and Get Results Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results! So if you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition.  We won't get you jargonstipated. On Thursday, December 6, we have the one and only, fabulous Tm Washer on the show to talk about putting humor in b2b - a subject near to my improv comedy heart. Tim was one of the writers behind the successful and funny "Art of the Sale" video series for IBM. Today, at Cisco, Tim has been helping the tech giant turn out some funny, powerful videos including "Valentine's Day."  A marketer with an MBA, Tim also has a long background in comedy and comedy writing. His writing/actor credits include The Late Show with David Letterman, Late Night with Conan O’Brien, SNL and The Onion SportsDome. Join us for a great conversation! You know you want to.   00:33:00kathyklotzguestnoTim Washer,b2b,video,humor,marketingHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns markethttp://www.blogtalkradio.com/kathyklotzguest/2012/11/29/pr-that-works-promoting-subject-matter-expertiseMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/11/29/pr-that-works-promoting-subject-matter-expertise/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/11/29/pr-that-works-promoting-subject-matter-expertiseThu, 29 Nov 2012 23:30:00 GMTPR That Works! Promoting Subject Matter Expertise Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak that gets results. My goal with this show to provide fun, lively marketing conversations with great guests without the self-promotion, spin and jargon-monoxide poisoning that pervades most marketing. So if you're looking for jargon, we're happy to recommend our competition. Today, we'll be speaking with Dennis Erokan of Placemaking Group about PR and how to position yourself as a subject matter expert. Thought leadership can help differentiate you and your company in a crowded market. How do create a compelling message and how do you get the word out about what you do? Join us for a fun, insightful, and "human" conversation! 00:32:00kathyklotzguestnoSubject matter expert,Public Relations,PR coverage,Marketing,Thought LeadershipHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns markethttp://www.blogtalkradio.com/kathyklotzguest/2012/11/15/humanizing-sales-a-converstation-with-jill-konrathMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/11/15/humanizing-sales-a-converstation-with-jill-konrath/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/11/15/humanizing-sales-a-converstation-with-jill-konrathThu, 15 Nov 2012 17:30:00 GMTHumanizing Sales! A Conversation with Jill Konrath Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. Selling requires a human touch. When we fail to understand clients' issues, make it about their human needs, get to the point, and overwhlem them with irrrelevant jargon-laden nonsense, we're DOA - in the dead zone, as sales expert Jill Konrath explains. So how can we reach our audience in a way that is human, direct, and compelling in our sales touches? Best-selling author of SNAP Selling and Selling to Big Companies author Jill Konrath has a lot to say on this topic. Join us Thursday, November 15th for a great conversation! 00:33:00kathyklotzguestnoSales,Jill Konrath,Selling,Marketing,HumanizeHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. Selling requires a humhttp://www.blogtalkradio.com/kathyklotzguest/2012/10/25/humanizing-an-oil-company--a-chat-with-shells-don-bulmerMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/10/25/humanizing-an-oil-company--a-chat-with-shells-don-bulmer/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/10/25/humanizing-an-oil-company--a-chat-with-shells-don-bulmerThu, 25 Oct 2012 22:30:00 GMTHumanizing an Oil Company - A Chat with Shell's Don Bulmer Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. One of the most powerful ways of humanizing a company is through stories. Join us on October 25th for a great discussion about storytelling and humanizing Shell Oil Company with its VP of Communication Strategy, Don Bulmer. A former SAP executive, Don has helped the company uncover and tell the stories of organizations that Shell has touched in a positive way - not an easy task for a company in an industry plagued by poor reputation and low consumer trust. Don also helped launch the new consumer Facebook page for the organization where it generated over 1 million likes in a matter of months! Recently, Shell was named by MIT's Technology Review and Thomson Reuters as one of the world's most innovative companies. So how did Shell manage to humanize the company and set it apart? How did it excavate global stories of innovation, and still manage to act locally? Join us for a lively discussion - always! - and find out!       00:30:00kathyklotzguestnoShell,Oil and petroleum,Marketing,Don Bulmer,StorytellingHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. One of the most powerfhttp://www.blogtalkradio.com/kathyklotzguest/2012/10/11/great-marketing-leads-with-passion-and-valuesMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/10/11/great-marketing-leads-with-passion-and-values/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/10/11/great-marketing-leads-with-passion-and-valuesThu, 11 Oct 2012 22:30:00 GMTGreat Marketing Leads with Passion and Values Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. Join us Thursday, October 11th for a lively discussion about growing business by leading with your passion and values.Our guest is fun and engaging Fresh Dialogues Founder, Alison van Diggelen (www.freshdialogues.com). Of course, she's fresh - it's in the name! Alison turned her reporting experience and interest in green technology into a successful content business where she interviews some of the biggest movers and shakers in the green sector. She has built her credibility by leading with her values and her tremendous passion. And so can you. Join us for an informative, fresh perspective on marketing! 00:30:00kathyklotzguestnoMarketing,Green business,Content,Alison van Diggelen,ValuesHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. Join us Thursday, Octohttp://www.blogtalkradio.com/kathyklotzguest/2012/09/27/reinvigorate-your-business-by-reinventing-your-marketingMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/09/27/reinvigorate-your-business-by-reinventing-your-marketing/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/09/27/reinvigorate-your-business-by-reinventing-your-marketingThu, 27 Sep 2012 22:30:00 GMTReinvigorate Your Business By Reinventing Your Marketing Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. All successful businesses have had to pivot or reinvent themselves at some point! The same is true in marketing. If it's broke, fix it! To continue doing the same things when markets, customers, and needs change isn't human at all. Things will change, and knowing when to change course is critical to business longevity. Join us Thursday, September 27th for a lively discussion about reinvention with Heidi Sloss, author of the soon to be released book,  Fortune is in the Follow-Up®: Five Power Strategies to Reinvent Your Marketing.   00:31:00kathyklotzguestnoMarketing,Reinventing,Innovation,Strategies,BusinessHello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. All successful busineshttp://www.blogtalkradio.com/kathyklotzguest/2012/09/06/hey-marketers-whats-your-video-storyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/09/06/hey-marketers-whats-your-video-story/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/09/06/hey-marketers-whats-your-video-storyThu, 06 Sep 2012 22:30:00 GMTHey Marketers: What's Your Video Story? Hello all, I'm Kathy Klotz-Guest, host of Jargonorrhea, a Viral Markeitng Show,  and CEO of Keeping it Human. We have a lot of fun, steer clear of jargon-monoxide poisoning, and take our marketing seriously! Video is a powerful, visual storytelling medium and it drives views and search. What is your video strategy? With all the talk about "viral," what do companies really need to understand about video? Next time, September 6th, we'll talk, about the keys to great video and how to increase your chances of storytelling success.Hint: viral is NOT a strategy. Unless you're a germ. Join us! We'll see you soon. 00:31:00kathyklotzguestnoBusiness Video,Viral video,Marketing,Storytelling,YouTubeHello all, I'm Kathy Klotz-Guest, host of Jargonorrhea, a Viral Markeitng Show,  and CEO of Keeping it Human. We have a lot of fun, steer clear of jargon-monoxhttp://www.blogtalkradio.com/kathyklotzguest/2012/08/23/age-of-context-a-non-naked-conversation-with-shel-israelMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/08/23/age-of-context-a-non-naked-conversation-with-shel-israel/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/08/23/age-of-context-a-non-naked-conversation-with-shel-israelThu, 23 Aug 2012 22:30:00 GMTAge of Context: A Non-Naked Conversation With Shel Israel I'm Kathy Klotz-Guest, CEO of Keeping it Human. On August 23rd, my birthday, we will have Shel Israel, co-author of Naked Conversations and author of Twitterville, on the show to give us a preivew of his upcoming book with Robert Scoble, The Age of Context.  How does marketing change in the Age of Context? Why does context matter now more than ever? Join us for a Non-Naked Conversation. Or it could be. Hey, it's radio! Please note: Shel Israel was originally scheduled to appear on the August 16th show, and had to reschedule to the 23rd.  00:32:00kathyklotzguestnoShel Israel,Age of Context,Social Media,Storytelling,MarketingI'm Kathy Klotz-Guest, CEO of Keeping it Human. On August 23rd, my birthday, we will have Shel Israel, co-author of Naked Conversations and author of Twittervihttp://www.blogtalkradio.com/kathyklotzguest/2012/08/16/age-of-context-a-non-naked-conversation-with-shel-israelMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/08/16/age-of-context-a-non-naked-conversation-with-shel-israel/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/08/16/age-of-context-a-non-naked-conversation-with-shel-israelThu, 16 Aug 2012 22:30:00 GMTWebsite Strategies - Are You Designing for Change? Hello everyone, I'm Kathy Klotz-Guest, CEO of Keeping it Human. On the 16th, we will have Rocky Tilney of Studio 22 Design stopping by. And he knows web design! We'll be chatting about web strategies for start-ups. We'll discuss how to translate your brand positioning into website visuals, how to make your site all about your customer, and how to mantain a relevant site when your business model changes. Join us for a Rocky-in' conversation! Note: Shel Israel has been rescheduled as our guest for August 23rd. 00:29:00kathyklotzguestnoMarketing,Website design,Positioning,Web visuals,Content strategiesHello everyone, I'm Kathy Klotz-Guest, CEO of Keeping it Human. On the 16th, we will have Rocky Tilney of Studio 22 Design stopping by. And he knows web desighttp://www.blogtalkradio.com/kathyklotzguest/2012/08/02/linkedin-profile--how-to-shore-up-your-personal-brandMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/08/02/linkedin-profile--how-to-shore-up-your-personal-brand/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/08/02/linkedin-profile--how-to-shore-up-your-personal-brandThu, 02 Aug 2012 22:30:00 GMTLinkedIn Profile - How to Shore up Your Personal Brand I'm Kathy Klotz-Guest, CEO of Keeping Human. Next time on Jargonorrhea Live - A Viral marketing show, we'll talk about your Linkedin Profile as part of your personal brand. How can you improve it? How can you make it work for you? We'll talk to our featured guest, Karmen Reed of Kickoff Topic Marketing. Follow kathy @kathyklotzguest Remember to "keep it human." End jargon monoxide poisoning in your marketing today!   00:30:00kathyklotzguestnoPersonal Brand,LinkedIn,Storytelling,Marketing,Online marketingI'm Kathy Klotz-Guest, CEO of Keeping Human. Next time on Jargonorrhea Live - A Viral marketing show, we'll talk about your Linkedin Profile as part of your pehttp://www.blogtalkradio.com/kathyklotzguest/2012/07/26/finding-your-core-marketing-storyMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/07/26/finding-your-core-marketing-story/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/07/26/finding-your-core-marketing-storyThu, 26 Jul 2012 22:30:00 GMTFinding Your Core Marketing Story Hello all, I'm Kathy Klotz-Guest of Keeping it Human. On the next episode of "Jargonorrhea Live, A Viral Marketing Show" we'll discuss ways for uncovering your core marketing story. Underneath jargon, super serious "strategic messaging," and our own perceptions is who we really are in the world. Your core marketing story should shout that proudly to the world! Join us for fun, tips and no BS! While this show is primarily for C-level executives, marketing execs and business owners, anyone working in marketing can benefit from a great new tip or two delivered in a fun, different way. Join me! 00:31:00kathyklotzguestnoMarketing,Storytelling,Messaging,Fun,HumorHello all, I'm Kathy Klotz-Guest of Keeping it Human. On the next episode of "Jargonorrhea Live, A Viral Marketing Show" we'll discuss ways for uncovering youhttp://www.blogtalkradio.com/kathyklotzguest/2012/07/12/jargonorrhea--viral-marketing-showMarketinghttp://www.blogtalkradio.com/kathyklotzguest/2012/07/12/jargonorrhea--viral-marketing-show/#commentshttp://www.blogtalkradio.com/kathyklotzguest/2012/07/12/jargonorrhea--viral-marketing-showThu, 12 Jul 2012 22:30:00 GMTJargonorrhea - Viral Marketing Show Welcome to our second episode! Last week was our inaugural show and we had a blast discussing how jargon gets between you and your prospects! Next week, the 12th, we'll chat about stories and how powerful they are in marketing. I will take your questions. And we'll have a guest call-in interview to discuss how to power up your marketing content with visual storytelling! And remember, reduce your marketing's jargon monoxide poisoning! We'll see you on the 12th for learning and laughter. Kathy Klotz-Guest     00:30:00kathyklotzguestnoMarketing,Fun,Strategy,Humor,CommunicationsWelcome to our second episode! Last week was our inaugural show and we had a blast discussing how jargon gets between you and your prospects! Next week, the 1