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I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams.
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NOTE: Chris did not make the call...however, content was covered.
Scaling the Human Factor with Employees
Among a brand's best champtions are its employees. Social is always about relationships and building trust. It’s people to people interaction. Research shows that customers trust people like ourselves far more than executives. So how do we turn employees into powerful, socially engaged advocates? Join me June 12th for a great conversation with author Chris Boudreaux.
CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global consultancy, Chris is a globally recognized thought leader in social and digital technologies, operations, and governance. In 2011, he co-authored published The Most Powerful Brand on Earth with Susan Emerick of IBM. He is a governing member of the Word of Mouth Marketing Association, and his site, SocialMediaGovernance.com, serves practitioners worldwide.
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