I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS. If you're looking for jargon-monoxide poisoning, we recommend our competition.
Plant a Content Garden
Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant. Are you ready? Do you have the right content? What's important and what's changed in the last year?
Join us Thursday Nov 21st, at a special time - 2PM PDT (note: we normally record at 3:30PM PDT!) for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass. It's about to get real up in here on content!
John Cass is the Director of Digital Marketing for McDougall Interactive. John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.
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