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Social Enterprise: Content Lessons From IBM's Susan Emerick

  • Broadcast in Marketing



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I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focus on great marketing and communications tips and fun guests without the spin.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.

Content, Employee Experts, and the Social Enterprise

On the front lines of huge content, big data and employee advocate programs, IBM has managed to successfully lead a number of social  shifts. How does a large company empower employees to build both personal influence, and be powerful company brand advocates? What are the lessons in becoming more content-driven / employee content-driven? What about big data?

Join us Thurs, Aug1, for an insightful chat with IBM’s Susan Emerick.


Susan Emerick leads global enterprise social business programs for IBM, a company with more than 430,000 employees. A passionate marketer and speaker, she enjoys redefining marketing “as we know it” as a result of emerging technology & big data. In 2008, Susan co-founded a social insights practice at IBM, to continuously apply social listening insights to marketing planning and social engagement.

In 2011, Susan was named to the iMedia Top 25 Internet Marketing Leaders and Innovators, an annual list of cutting-edge creative professionals, strategists, and  innovators. Susan uses her expertise to influence the standards of word of mouth research and measurement. Her book, The Most Powerful Brand on Earth, How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media which she co-authored with Chris Boudreaux will be available in September.