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When Bad Messaging Happens to Good Business: Signs and Fixes

  • Broadcast in Marketing



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I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.

When Bad Messaging Happens to Good Businesses

You can relate to this. You come up with a message for your business, your campaign, whatever and....nothing. Nothing happens because people don't get it. Or, they don't need it.

It happens to all businesses at one time or another. Most of the time your audience won't tell you they don't get it. That's the problem with unclear messaging.

What are the signs that things aren't working?

How do we fix those?

Join me Thursday, July 11 as we discuss some of the common messaging issues businesses face and what to do about them.