What's the Future of Business: A WTF Chat with Brian Solis

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I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.

What's the Future of Business (WTF)?

It's the end of business as usual. Yes, that's the name of another book by Brian Solis. The relationship between businesses and customers is rapidly changing. The buyer's journey has changed, and customers aren't getting most of their information about businesses from the vendors themselves. So what is the future of business anyway? And WTF will Brian Solis do next?!

Join me for a lively, fun and sure to be great conversation with Brian Solis.

About Brian

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for business to market, sell and service in the social web.