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The Story Factor: A Chat with Annette Simmons

  • Broadcast in Marketing



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Hello everyone! After a few weeks of travel and craziness, the show will be back Feb 28th.

I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results!  If you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition. You can find me at http:www.keepingithuman.com.

Storytelling has experienced a resurgence lately for a number of reasons. Yet, storytelling is the oldest (original!) "social" medium. Humans are wired for stories. When you connect with your audience at a visceral level, you're able to differentiate yourself in a sea of marketing noise and inspire action. Move over big data; the story sheriff is in town!

  • What matters most in business storytelling?
  • How do you get started?

Join me on Feb 28th for a  lively and fun discussion with Annette Simmons, storyteller and author of The Story Factor and Whoever Tells The Best Story Wins.  We'll see you soon.

Follow Kathy:  @kathyklotzguest

About Annette Simmons, M. Ed

An author of four books, Annette provide leadership training, keynote speeches, and workshops covering the subjects of all her books. She has been quoted in Fortune, Working Woman, Harvard Business Review, The Chicago Tribune, Washington Post, and dozens of other respected publications.  In addition to English her books have been published in Spanish, Portuguese, Chinese, Taiwanese, Japanese, Korean, Swedish, Norwegian and German.

Follow Annette: @thestoryfactor