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Innovation Increments: Small Changes Can Lead to Big Results

  • Broadcast in Marketing



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Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results!  We also put human-centered design thinking back at the center of your product and service innovation efforts. So if you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition. 

2013 is just around the corner. It's the time for marketing and business leaders to think about what changes, or innovations, they will make in their business. I have.

Innovation has unfortunately become a buzzword; yet, it's critical for growth. Join us as we talk to my good friend and colleague, Francine Gordon, PhD, about breaking down the barriers to innovating. "Innovation" most often involves evolutionary, incremental changes, not big revolutionary break-throughs. And there are many ways to create great changes for your business. Join us as we breakdown buzzwords, punch 'paradigm-shifts' in the face (they have it coming!), and discuss practical ways to make jargon-free, innovative changes in your business.

Francine is the founder of F Gordon Group. WIth a PhD in organizational behavior from Yale, and years applying techniques for companies such as AT&T and Boston Consulting Group, Francine helps organizations approach innovation in new ways.  Kathy and Francine also teach together in the Continuing Studies Program at Stanford Unniversity where they share the lessons of marketing and business innovation, risk-taking, and creative play with their students.