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PR That Works! Promoting Subject Matter Expertise

  • Broadcast in Marketing



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Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak that gets results. My goal with this show to provide fun, lively marketing conversations with great guests without the self-promotion, spin and jargon-monoxide poisoning that pervades most marketing. So if you're looking for jargon, we're happy to recommend our competition.

Today, we'll be speaking with Dennis Erokan of Placemaking Group about PR and how to position yourself as a subject matter expert. Thought leadership can help differentiate you and your company in a crowded market. How do create a compelling message and how do you get the word out about what you do?

Join us for a fun, insightful, and "human" conversation!