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Humanizing an Oil Company - A Chat with Shell's Don Bulmer

  Broadcast in Marketing

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Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human.

One of the most powerful ways of humanizing a company is through stories. Join us on October 25th for a great discussion about storytelling and humanizing Shell Oil Company with its VP of Communication Strategy, Don Bulmer.

A former SAP executive, Don has helped the company uncover and tell the stories of organizations that Shell has touched in a positive way - not an easy task for a company in an industry plagued by poor reputation and low consumer trust. Don also helped launch the new consumer Facebook page for the organization where it generated over 1 million likes in a matter of months! Recently, Shell was named by MIT's Technology Review and Thomson Reuters as one of the world's most innovative companies.

So how did Shell manage to humanize the company and set it apart? How did it excavate global stories of innovation, and still manage to act locally? Join us for a lively discussion - always! - and find out!

 

 

 

Tags:
Shell
Oil and petroleum
Marketing
Don Bulmer
Storytelling
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