Today's show you will discover the power of being an expert and an influencer. This call came from a conversation on a training call with students from Directions University, The IM University, The International JV Broker Certification Program, and the Bachelor's Program. We got into a conversation about what's an expert and what's an influencer and who cares anyway? That is exactly what you'll discover on today's show. Ronda Del Boccio, the Story Lady, who is an International JV Broker Certification student, brought the examples of novelist Dan Brown, whose new book The Lost Symbol is already a #1 Amazon bestseller even though it is not available until Tuesday, 9/15, Tim Ferris, (4-Hour Work Week) and an unmamed example of an authors she knows. Gina Gaudio Graves shared teaching from the teachings of Robert Chaldini. Be sure to listen to the show.