Relationship Marketing 101 - The Power of Building Your Business as a Tribe

When you have a business using the power of the internet and of relationship marketing, you MUST be the obvious expert - the natural leader - if you are to succeed. A recent study shows that while people looked to religious leaders and family or friends in decades past, now, they trust a stranger with experience. This means they trust the leader of a tribe.

We often talk about finding your voice of the expert. Developing your "tribal" leadership skills is an essential part of being the one people turn to in your niche. Having a tribe means you are a media channel. That is exactly the feeling your customers and subscribers should have about you. There is a tremendous power in being "everywhere" and in being a true leader. Most people won't admit that they want someone to follow - they want someone to be their leader, yet it is nonetheless true. This week's call features teachings from Seth Godin's book Tribes and from our experiences of building relationships.

Join us today to uncover the power of the tribe and discover how to develop your natural leadership abilities to grow relationships - and your business.