Inez Blackburn is a globally recognized speaker and industry leader, innovator and pioneer in launching global brands with over 25 years experience. She has worked with many Fortune 500 companies and led numerous executives through her Positioned for Profit Seminars and Marketing to the Max Workshops. She has been on the Dean’s list for excellence in teaching for 10 years and is a featured trainer at numerous executive events. Her first book Pride Passion Profit – 7 Steps to Category Development has sold over 5,000 copies and is well positioned to help companies take their category plans to the next level.
Inez is currently the Director of Research at The Institute for Retail Innovation and Education (The Central Group) and an Adjunct professor at the University of Toronto, Wright State University, and S.P. Jain University in Singapore and Dubai. Inez conducts both quantitative and qualitative research in a State of the Art Research facility and ROI Lab leveraging best in class technologies and research protocols.
Inez is often featured at conferences around the world and conducts training seminars on Category Development, Shopper Marketing, Product Life Cycle Management, Supply Chain Strategy and Marketing according to the Art of War, Generation Text and The Era of Postponement.