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Entrepreneurs frequently operate from a place of purpose and passion, launching a business based on a fabulous idea or a desire to serve a particular group. Without appropriate attention to business fundamentals, though, the new venture can't succeed. At best, it will stay a hobby that doesn't generate prosperity; at worst, the entrepreneur will have to close the business, depriving others of the contribution that the new business might have made. Julie will share: (1) The 5 "P"s of business success; (2) How to determine when you should consult an attorney and when you can safely proceed on your own; (3) How to find and work well with a lawyer, including how to manage expenses; (4) What you must do consistently to keep your business in good health; (5) The cycle of marketing failure and the cycle of marketing success. Julie A. Fleming, JD works with small business owners, helping them to build profitable businesses with an appropriate legal structure and a full client pipeline. Her clients create a robust income while fulfilling their purpose in a business built on a solid legal foundation. Before transitioning to consulting, Julie practiced law (specializing in patent litigation) for more than a decade. She now serves an international clientele and is a highly-regarded speaker on topics such as marketing and work/life integration and is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling and the forthcoming book Ignite It! How to Fire Up Your Business with a Firm Foundation and Full Client Pipeline. Julie lives in Atlanta with one demanding cat and two spoiled German Shepherds, and spends as much time as possible in Wyoming. For more information please visit JulieFleming.com.
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