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"Develop Your Personal Brand: Uniquely Express Who You Are and What You Do" (Sherry Dutra)

  • Broadcast in Women
Jory Fisher

Jory Fisher


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How well does your personal brand clearly, consistently and authentically express who you are? How effectively do you distinguish yourself from other service providers in your industry? Whether you’re just starting a new business or an experienced entrepreneur ready to increase your business results, it’s time to decide how you want to be known in your market—in a compelling and unforgettable way. A personal brand will help clearly and consistently define, express and communicate who you are, whom you serve and why you have chosen to dedicate your life and work to serving your target market. Personal branding is far more than just what you do. It is you—uniquely you. Sherry Dutra, certified Book Yourself Solid Trainer and Coach will discuss the key components of developing a personal brand and provide you with tips and exercises to help you create or enhance your own. As a Small Business and Career Management Coach, Sherry, owner of Dutra Associates LLC, helps professional service providers market and sell their services so they can get all the clients they want. Sherry specializes in coaching baby boomers, corporate professionals who have left or are considering leaving their corporate positions to start their own service-based business. Her coaching credentials include: Certified Professional Coach – iPEC; Certified Trainer for the iPEC Program; Certified Book Yourself Solid Coach. She also holds an MBA from Rivier College and a BA in Human Development from Boston College. Sherry draws upon her extensive corporate background in leadership development and career management to clearly define desired client outcomes and support her clients’ achievement of tangible and sustainable results.