Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Jonathan Farrington

Left-Brain, Right-Brain Or Something In Between?

March 4th, 2007

By the time you read this, I will have made my first broadcast on BlogTalkRadio.com – maybe some of you will have tuned in: I have to admit that I will be spending much of the weekend trying to persuade the butterflies to fly in formation but it is such a great opportunity to extend the boundaries once again and I am grasping it with both hands – I will of course, reveal my experience here on the blog next week.

Back to this week and if you have ever wondered if you are predominantly left-brained or right-brained, I am going to give you the opportunity to find out. I have always known that the very best sales professionals are predominantly right-brained: I also suspected the Finance Directors and Technical Directors were predominantly left-brained – so where does that leave CEO’s and Managing Directors?

My perception was that it would all depend on their background but in fact recent experimentation currently taking place in the USA, which I am following with great interest, suggests that the most successful business leaders are in fact “balanced” That is to say they have no predominance, so they can think logically and methodically but equally, they can be creative and not be confined by paradigms.

In general the left and right hemispheres of our brains process information in different ways. We tend to process information using our dominant side. However, the learning and thinking process is enhanced when both sides of the brain participate in a balanced manner. This means strengthening your less dominate hemisphere of the brain. Continue Reading and Take the Test

I managed to catch up with the ebullient and highly successful Jill Konrath this week, she of: www.sellingtobigcompanies.com who is currently on vacation in New Zealand – hopefully, she will be introducing herself to Greg and the guys at SalesCommunity.com. I am very keen to share some ideas with her and also elicit her input into a new venture planned for later in the year.

You can find out more about Jill in an interview with my good buddy from the frozen north, the charismatic Clayton Shold: www.salesopedia.com/content/view/597/300/

It has been a while since I mentioned another good friend – David Bain of www.buildyourownbusiness.biz In fact, David has been working extremely hard setting up a brand new and exciting venture: I received this note from him earlier in the week:

“Thought I’d share with you what I’ve been working on recently: www.PurpleInternetMarketing.com ~ The Internet Marketing Training Company.

“It is my feeling that Internet marketing will have to become more of an in-house function in the future. I’ve therefore decided to set up a company that specialises in helping companies devise and implement their own Internet marketing strategy. I’ll be hosting seminars, conducting one-to-one Internet marketing training and advising on E-business strategy.

My first seminar will be held in Edinburgh on 11th April”: www.purpleinternetmarketing.com/13-Pillars.pdf

That last link takes you straight into the seminar details and booking process – if you are planning to attend, I suggest you book early: If you are going, please come up and introduce yourself as I will be there myself – as I have said in the past, David really is a guru when it comes to Internet marketing and the opportunity to listen to more of his wisdom live, was not one I could let slip.

And finally……… Two new articles for you this week:

On the Group site: thejfagroup.com I reveal the dilemma of an ex-client of mine, who found themselves with too many sales leads!

“Few marketers will question the value of sales leads generated by direct mail and other direct response methods. However, a poorly integrated lead generation programme can actually reduce the overall productivity of a salesforce.

This is a true story and only the company name has been changed.

The case of Newco & Co. illustrates the phenomenon. Newco manufacture a range of specialist industrial washroom equipment; they offer service contracts to maintain the equipment and supply their wide range of hygiene disposable products”. Continue reading

And on my personal site: jonathanfarrington.com I illustrate dynamic leadership in action:

“A very good friend and ex-client of mine runs a highly successful information technology service in the South of England and his private-sector customers include many Times Top 100 companies. We often exchange opinions and I recently asked his views on leadership, because I have always been impressed with his commitment to “people development”. Continue Reading

OK, that’s it for another week and as I always say, wherever you are in this (rapidly shrinking) world, have a great week.

JF

PS: Please don’t forget that you can read all my published work for February in “The February Month in Review” – just look for the clock image in the right hand column. http://www.thejfblogit.co.uk

  1. Today's Best
  2. Top Shows
  3. Best of BTR
    1. Loading

      The Origin of Our White Names

      Kim Thompson, Stoker, and Kevin Vollmers premiere We Have White Names. In the midst of the banter, they discuss the origins of their White names and the impact the names have had on their lives.

    2. Hulkbusters and MORE!

      Brand new breaking news on the upcoming Spec ops including everything we hoped for - The HULKBUSTER!!!!!

    3. Weird News With A Comedy Twist

      Join Jeff Adams, Nicole Welch, Maurice Chevalier and Kris Cruz as they talk current events and weird news with a comedy twist!

    4. Brentwood Heights Stories

      Brentwood Heights Stories: Edith Misses Catnip - Part 3

    5. NFL Schedule Bonanza

      Mike Clay and Jeff Ratcliffe roll up their sleeves and dive into the newly released 2015 NFL schedule highlighting teams with both soft and difficult schedules.

    6. Kevin Pollak

      Kevin Pollak joins host Robin Milling at the Tribeca Film Festival to discuss his film Misery Loves Comedy, and why he dedicated it in loving memory to Robin Williams.

    7. The Age of Adaline

      Find out if Ex Machina and The Age of Adaline are worth your time, and catch our interview clips with the stars.

    8. Jennifer Stein, UFO Filmmaker

      Jennifer gets into how and why she got into making UFO documentaries. She also delves into to her latest film about the Travis Walton abduction, and her continuing work on the project.

    9. Getting The Band Back with Nate Tucker

      Join us while we spend the first 10 minutes reminiscing on our early days on the show and then we follow that up with some great fantasy baseball talk and some funny shenanigans mixed in.

    10. The Genealogy of The Paranormal

      AMHRadio Chats with "Paranormal Genealogist" Shannon Bradley Byers

    11. Chasing Kites

      Chasing Kites Book Launch Party w/ Tom & Yvonne Nardone.

    12. Temple Grandin for Autism Awareness

      Temple Grandin has been advocating for individuals with autism for more than 30 years. Grandin’s own experience with autism has informed her numerous books on the subject including My Life in Pictures which was adapted for the award-winning HBO film.

    13. Jerusalem Post's Dr Martin Sherman

      Esteemed Jerusalem Post columnist Dr. Martin Sherman joins Halli at her table.

    14. Mayo Clinic Radio Health Minute

      The list of possible complications from diabetes is long. In this Mayo Clinic Radio Health Minute, Dr. Sundeep Khosla tells us about another.

    15. Pulitzer Winner Judith Miller

      Pulitzer Prize winner & Fox News contributor Judith Miller joins me live to talk about how she ended up in prison for protecting her sources, and how she was treated by her employer; The New York Times.

    16. Melissa Gilbert & Timothy Busfield

      That's Entertainment's host, Tammy Jones-Gibbs talks with real life husband-wife duo Melissa Gilbert and Timothy Busfield about their guest appearance in the upcoming episode of the NBC medical drama, "The Night Shift.

    1. Loading

      Small Business Unstuck

      Host Barry Moltz gets small businesses unstuck. He has founded and run small businesses with a great deal of success and failure for more than 15 years. This is a business radio show where he shares all the craziness of small business. It’s that craziness that actually makes it exciting, interesting and totally unpredictable.

    2. America's Most Haunted

      Official Internet radio show of forthcoming epic paranormal investigation book by Eric Olsen and "Haunted Housewife" Theresa Argie.