Jonathan Farrington

Left-Brain, Right-Brain Or Something In Between?

March 4th, 2007

By the time you read this, I will have made my first broadcast on BlogTalkRadio.com – maybe some of you will have tuned in: I have to admit that I will be spending much of the weekend trying to persuade the butterflies to fly in formation but it is such a great opportunity to extend the boundaries once again and I am grasping it with both hands – I will of course, reveal my experience here on the blog next week.

Back to this week and if you have ever wondered if you are predominantly left-brained or right-brained, I am going to give you the opportunity to find out. I have always known that the very best sales professionals are predominantly right-brained: I also suspected the Finance Directors and Technical Directors were predominantly left-brained – so where does that leave CEO’s and Managing Directors?

My perception was that it would all depend on their background but in fact recent experimentation currently taking place in the USA, which I am following with great interest, suggests that the most successful business leaders are in fact “balanced” That is to say they have no predominance, so they can think logically and methodically but equally, they can be creative and not be confined by paradigms.

In general the left and right hemispheres of our brains process information in different ways. We tend to process information using our dominant side. However, the learning and thinking process is enhanced when both sides of the brain participate in a balanced manner. This means strengthening your less dominate hemisphere of the brain. Continue Reading and Take the Test

I managed to catch up with the ebullient and highly successful Jill Konrath this week, she of: www.sellingtobigcompanies.com who is currently on vacation in New Zealand – hopefully, she will be introducing herself to Greg and the guys at SalesCommunity.com. I am very keen to share some ideas with her and also elicit her input into a new venture planned for later in the year.

You can find out more about Jill in an interview with my good buddy from the frozen north, the charismatic Clayton Shold: www.salesopedia.com/content/view/597/300/

It has been a while since I mentioned another good friend – David Bain of www.buildyourownbusiness.biz In fact, David has been working extremely hard setting up a brand new and exciting venture: I received this note from him earlier in the week:

“Thought I’d share with you what I’ve been working on recently: www.PurpleInternetMarketing.com ~ The Internet Marketing Training Company.

“It is my feeling that Internet marketing will have to become more of an in-house function in the future. I’ve therefore decided to set up a company that specialises in helping companies devise and implement their own Internet marketing strategy. I’ll be hosting seminars, conducting one-to-one Internet marketing training and advising on E-business strategy.

My first seminar will be held in Edinburgh on 11th April”: www.purpleinternetmarketing.com/13-Pillars.pdf

That last link takes you straight into the seminar details and booking process – if you are planning to attend, I suggest you book early: If you are going, please come up and introduce yourself as I will be there myself – as I have said in the past, David really is a guru when it comes to Internet marketing and the opportunity to listen to more of his wisdom live, was not one I could let slip.

And finally……… Two new articles for you this week:

On the Group site: thejfagroup.com I reveal the dilemma of an ex-client of mine, who found themselves with too many sales leads!

“Few marketers will question the value of sales leads generated by direct mail and other direct response methods. However, a poorly integrated lead generation programme can actually reduce the overall productivity of a salesforce.

This is a true story and only the company name has been changed.

The case of Newco & Co. illustrates the phenomenon. Newco manufacture a range of specialist industrial washroom equipment; they offer service contracts to maintain the equipment and supply their wide range of hygiene disposable products”. Continue reading

And on my personal site: jonathanfarrington.com I illustrate dynamic leadership in action:

“A very good friend and ex-client of mine runs a highly successful information technology service in the South of England and his private-sector customers include many Times Top 100 companies. We often exchange opinions and I recently asked his views on leadership, because I have always been impressed with his commitment to “people development”. Continue Reading

OK, that’s it for another week and as I always say, wherever you are in this (rapidly shrinking) world, have a great week.

JF

PS: Please don’t forget that you can read all my published work for February in “The February Month in Review” – just look for the clock image in the right hand column. http://www.thejfblogit.co.uk

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