This week's guest audio excerpt features Rita Gunther McGrath, the author of The End of Competitive Advantage. She was interviewed by CREW Network CEO Gail Ayers before speaking at their 2015 Network Convention and Marketplace.
The whole interview is only 10 minutes long, and covers a number of topics including advanced strategic planning, challenges for female executives in today's competitive climate, and how CEOs can manage their workloads through better priority setting. You can watch it on YouTube: https://www.youtube.com/watch?v=LFREurlszMY
In the two minute excerpt I have selected to share, McGrath talks about the opportunities she sees in the marketplace and how leaders and companies can prepare to handle the changes they will usher in. For procurement, the trend that will have the greatest impact is what McGrath calls dematerialization.
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