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COUPA Pitches a Joe Namath-type Guarantee

  • Broadcast in Business
Jon Hansen

Jon Hansen


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Okay, maybe COUPA’s Jason Hekl wasn’t sitting poolside besieged by a cacophony of reporters clamoring for a big story.

Maybe Jason wasn’t getting ready to go before a packed Orange Bowl crowd and millions of television viewers.

However, and with the same moxie and a track record of successes a mile long, Hekl delivered a Joe Namath-type guarantee that should put the staid old ERP fuddy duddies on notice that the game in terms of eProcurement has changed.

In this all too brief PI Soundbite interview, COUPA’s VP of Marketing took time out of a busy schedule to respond to my questions regarding the guaranteed savings being offered to new clients by the company.