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Spinning a Yarn: How old time storytelling is becoming an effective business tool

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Jon Hansen

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Applied storytelling covers a wide range of disciplines, such as organizational storytelling, storytelling for marketing and branding, storytelling for job search and career advancement personal storytelling/lifewriting/memoir writing, digital/video storytelling, and more. Representatives of those storytelling genres and more speak their minds in this book. from the eBook A Storied Career: 40+ Story Practitioners Talk about Applied Storytelling, by Katharine Hansen Ph.D. Although I am one of the 40 Story Practitioners who were interviewed by Katherine Hansen for her book, I can assure you that my endorsement of her work is based on her engaging style of writing and the collective insights of the other 39 practitioners. The real question of course is simply this . . . why is the age old practice of storytelling - or spinning the proverbial yarn - becoming an essential tool of business in the virtual world in which we operate today. Joining us to talk about storytelling in business is David Lee the author of “Managing Employee Stress and Safety,” who has also been a renowned expert in the stress management and resilience field for over 25 years. Note: Here is the link to obtain your free eBook version of Katherine Hansen's (no relation) A Storied Career; http://wp.me/pydAP-iI

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