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Rosslyn Analytics: The Tipping Point of Market Transformation

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Jon Hansen

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“I believe the phrase “spend intelligence” to be misleading. To me, it sounds like a new take or sub-segment of business intelligence software applications which offer analytics and dashboard capabilities and sit on top of existing systems of record. The problem is that spend visibility and analytics is much more complex, requiring data cleansing, rationalization, classification and other efforts which go far beyond what is needed to gain insight into basic HR, financials, IT and other internal information, which fall cleanly in to the BI camp.” Compare the above rantings of an industry expert with the following headline from the October 12th, 2010 press release from Rosslyn Analytics which proclaims that "RA.Pid® Self Service enables customers to see every detail of their spend in five minutes" and "RA.Pid® re-sets industry’s average cost of acquiring spend visibility from $75,000 to $99." Why claims such as the ones being made in the Rosslyn press release would have led to catcalls and accusations of heresy by mainstream pundits who expressing similar opinions to the one referenced in the italicized opening paragraph, would refer to such assertions as being Madison Avenue Botox. In reality, and as outlined in my January 27th post titled "Rosslyn Analytics Adaptive Intelligence Reflects Scientific Principles," such claims are not only legitimate, but have to a certain extent been long overdue. Joining me to talk about his company's transformative SaaS technology, and how the landscape through its discontinuous innovation is forever changed is Rosslyn CEO Charles Clark.

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