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Forever in Blue Jeans: Relaxing Into Prosperity With Susan Baroncini-Moe

  • Broadcast in Business
Jon Hansen

Jon Hansen

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Money Talks But it can't sing and dance And it can't walk As long as I can have you here with me I'd much rather be Forever in Blue Jeans, Babe Forever in Blue Jeans by Neil Diamond (1979) When I first encountered Susan Baroncini-Moe it was in the virtual realms of Facebook. What caught my attention was her catchy "Business in Blue Jeans" tag line in that it reminded me of the old Neil Diamond Song . . . upbeat and fun. Maybe this is what Susan meant when she talks about creating "a distinct brand and a clear marketing strategy to develop a profitable business." After all, if she can generate interest and traffic for her own enterprise, imagine what she can do for you. Fun aside, I can often recall the at times daunting challenges I faced as a small business entrepreneur, especially the first time around. I am sure that many of you can relate to those middle of the night, am I the only one in the world feeling this loneliness state of being. You know, the does anyone know I am here with a great product or service, will I be able to make the month's bills and . . . this is when the combination of no sleep collides with too much caffeine . . . all I need is a killer marketing plan and clients will be beating down my doors. A kind of cutting out the middleman by "feeding the mayonnaise directly to the tuna fish" creative surge. The rough seas of being owner, boss and employee all rolled-up into one can be even more frustrating when you have what you believe is a paradigm-shifting offering that seems to generate excitement but little else. In this segment we talk with Susan Baroncini-Moe about her "Business in Blue Jeans" and "No Suits Allowed" concepts and what it means to truly "relax into prosperity." So for all you erstwhile and budding entrepreneurs, unplug the coffee machine, fluff up your pillows and pack up your worries as Susan will provide her secrets to business success and a good night's sleep.

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