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Rosslyn Analytics: Find a Need and Fill IT!

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Jon Hansen

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Ruth Stafford Peale, wife of The Power of Positive Thinking author, Norman Vincent Peale is credited with the famous quote “Find a need and fill it!” Powerful and insightful in its very simplicity, it’s true meaning is surprisingly and consistently overlooked by the majority of organizations – especially those within the world of high tech and in particular software companies. This is a point that was stressed by Rob Spiegel, the author of Net Strategy (Dearborn) and The Shoestring Entrepreneur’s Guide to Internet Start-ups (St. Martin’s Press), who wrote in a post dot.com implosion article that the majority of companies that “failed did so not because they were bad ideas, but because they didn’t solve anyone’s problem.” While Spiegel believed that “Many of the technology ideas were brilliant,” it means very little at the end of the day “unless you can demonstrate a need that is getting met by these products, technology and ideas.” Based on past experience and my background with software development under a SaaS oriented agent-based model, I have seen behind the wizard’s curtain. I know that there is some pretty amazing technological platforms both now as well as on the near horizon (re Web 4.0). That said the ability to transition from an innovative technological breakthrough to filling a client’s real needs is ultimately the only measurement by which I assess an organization’s true prowess. Rosslyn Analytics, who has received amongst other accolades THINKstrategies Inc.’s Best of SaaS Showplace (BoSS) Award, seems to have clued in to this one essential requirement for success. Joining me on today's show to discuss the why and the how is Rosslyn Analytics Founder and CEO Charles Clark.

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