"Why Advertising is Failing on the Internet: The Future of Social Media Revenue Models"

Being a Featured Host on Blog Talk Radio there are many times that I have found myself engaged in a spirited, thought-provoking discussion (which are of course the best kind), with an equally passionate individual, wishing that we had been on the air at that particular moment. Recent examples include my pre-show interviews with Libby Gill, the bestselling author and branding brains behind the Dr. Phil Show, who in reviewing my new book “Your Show Will Go Live in 5 Seconds” made the observation “When I first spoke with Jon to discuss my upcoming guest appearance, that could have been a show in itself.” A Similar sentiment was also expressed by Bob Nicoll, whose book “Remember the Ice and Other Paradigm Shifts” is an international success that has rung up sales and an ardent following in 20 countries. Needless to say I was not surprised to find myself in a similar situation recently with Blog Talk Radio’s Director of Programming Philip Recchia. In what can only be described as a rapid fire certainty that reflects the confidence of hard earned traditional media experience combined with the enthusiastic expectation of the possibilities of a Blog Talk Radio, Recchia delivered an insightful and balanced view of the social media phenomena. On today’s show I am happy to say that we will be continuing this spirited discussion on how social media can be monetized and what these sustainable revenue models might entail.