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August 20, 2013 - Craig Geller, Former CEO of ProTech

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Managing Snow Ice

Managing Snow Ice

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Craig Geller is a partner at Sales Resource Professionals, LLC.  Sales Resource Professionals offers sales and marketing outsourcing  to manufacturers with a particular focus on snow and ice product manufacturers.  Snow and Ice products are  a natural transition from his past thirteen years with Pro-Tech Manufacturing and Distribution in roles as both President and VP of Sales and Marketing.   Craig was responsible for the sales, distribution and branding of the Sno Pusher brand as well as overseeing the development of the Savik brand containment plows. Prior to Pro-Tech Craig has provided sales, marketing and advisory services as both a  partner of Tactical Business Solutions and director of consulting at DKCB.  At Cardinal Health a fortune 25 company, Craig served as a regional manager overseeing $700 million dollars of sales for the mid-west and mid-atlantic regions. In what he considers his most important role,  he is a dedicated husband of 24 years and has two teenage daughters ages 16 and 14 who provide plenty of learning opportunities about life, changing relationships as well as providing an incredible  training environment, on how to relate and provide solutions when perspectives are very different than yours.

Craig is a strong supporter of the snow and ice industry which includes an 8 year term as a SIMA board member from 2001 through 2008.

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