GET WRITING! with Karen Rowe
The Secret Power Of Naming!
My Guest this Tuesday is Canon Wing. Canon has named products that have earned billions worldwide for over two decades. She centers her work in helping international brands and entrepreneurs alike step into a greater future by naming it. Canon started her career after a namer discovered her at a poetry reading she was giving. She was hired to name humus and spent the day in Mediterranean restaurants getting inspired. Her first time at bat and her name, “Hungry Sultan,” was selected out of thousands submitted and passed international trademark. She was hooked. Her new best friend confessed to Landor Associates that she had hired a ghost namer/poet and they might want to try Canon out. Canon’s next four names in a row were the winners and she’s been naming ever since… 1993.
She’s named for international household names such as Hershey’s, Kia, Capitol One, Stouffer’s, Kraft, Puma, Best Buy and yes she’s even named for Canon. She named their projector Realis. She was inspired while on a 6 week honeymoon in India with her husband. It was a dream come true; a Realis.
A recipient of a National Endowment For The Arts (NEA) Grant in poetry, Canon is a recognized Namer and has been featured in Marie Claire, Freedom Fast Lane, Visionocity and Woman Business Owners International.
Log onto www.blogtalkradio.com/Jim-Nemley on Tuesday, November 2015 at 7:00pm EST. Its' Time To Get Writing! With Karen Rowe.
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