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The Building Your Extraordinary Business Radio Program!

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The Building Your Extraordinary Business Radio Program!


My guest on Wednesday is Claire Farber and Bill Vernick co-authors of The Brand Guys. Here’s more about my guests:

Claire Farber has been a Branding Consultant for nearly 20 years.  Her passion is for figuring out what makes consumers tick, and leveraging that deep understanding of unmet consumer needs in order to build better brands that create more meaningful relationships with their users.  Some of the brands she has worked with include Dove, Suave, Stayfree, Speed Stick, Listerine, Q-Tips, Ponds, Vaseline Intensive Care, Colgate, Close Up and more.

Bill Vernick got his first job out of high school as a film editor, cutting documentaries, movie trailers and low budget features.  He sold his first screenplay to producers he worked for - and spent years explaining that the finished film had little to do with his script.  It later found an audience on   video and on the web.  Bill wrote other screenplays and then worked at advertising agencies as a writer and creative        director, co-creating The Best Part of Wakin’ up Is Folgers in Your Cup.

Don’t miss this show! Log onto www.blogtalkradio.com/Jim-Nemley Wednesday, July 24, 2013 from 7:00 pm – 8:00pm est.