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George Piaget was a farmer turned watchmaker in the village of La-Cote-aux-Fees, Switzerland. His company was founded in 1874, when he began to make more money from his beautiful watches than from farming. Piaget holds a key position in the luxury industry and occupies a specific niche: top of the range watches, entirely hand-crafted in 18-carat gold and platinum, reflecting the unrivalled prestige of a longstanding watch making and jewellery tradition. Piaget also have a piece of long and distinguished reputation as a jewellers, their modern watches combine the two disciplines of jewellery making and watchmaking in order to produce the most exquisite timepieces in the world. "Always do better than necessary." This was the watchword of Piaget's founder over a century ago, and it remains the credo of the "Manufacture." A spirit based on high standards and perfectionism which has been perpetuated, to the point where it has become the quintessence of all Piaget's new creations. La Côte-aux-Fées, at the very heart of the Swiss Jura, epitomizes the origins and soul of Piaget; in its traditional workshops, watches(replica watches) are crafted in harmony with a creative spirit which makes these models worthy heirs to their illustrious founder.

The art of watch "dressing" is of vital importance for obvious reasons... the watch must be adorned with some of the finest jewels in existence and attention must be paid to the slightest detail. As every Piaget watch is unique in its 18-carat gold or platinum coat and all watches are crafted by hand it is important to Piaget to employ some of the most exceptional crafts-people in the industry. Piaget has found means of balancing its worldwide distribution by pursuing two distinct yet complementary goals: on the one hand, highly selective distribution in accordance with its own demanding quality criteria; and, on the other, a limited number of strategically located boutiques under its own name, superb showcases for effectively projecting the Piaget image. From the beginning, Piaget chose to deal with the world's most prestigious watch making and jewellery sales outlets, with a view to building a genuine partnership based upon mutual respect and recognition. Despite a wide geographical presence in over forty countries, Piaget has developed a selective and cohesive distribution network through 900 points of sale by consistently choosing as partners the finest watch making and jewellery specialists.

Piaget rapidly became the specialist for the world's thinnest watches and the unique style of cases and bracelets in 18K gold or platinum, the only case materials the firm allows to enter its workshops. The company is a pioneer in the realm of watches embellished with gemstones, using lapis lazuli, mother-of-pearl, coral, tiger's eye and onyx in an amazing symphony of dials which attract customers thanks to colour and variety. The launch of Haute-Joaillerie watches enhance Piaget's creativity and originality. Thus have the reputation of "the jeweller of watch making". Today, Piaget is proud to be one of the last Swiss watch making manufactures, benefiting from an extensive mastery of the jeweller's art.