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Episode 46: Understanding the Numbers of Your Practice

  • Broadcast in Marketing
THE Jerry Jones

THE Jerry Jones


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In this episode Jerry interviews CPA Jonathan VanHorn about: "Understanding the Numbers of Your Practice."  Jerry met Jonathan through one of his previous Dentistry Confidential interviewees and owner of Ideal Practices, Jayme Amos. 

As always, this month's interview is designed to make you more comfortable with your Dental Business.  Jonathan knows as I do that Dentists get hundreds of hours of education on clinical matters but virtually no business training.  Jonathans a smart chap with keen business acument you'll certainly profit from.  We cannot emphasize enough, how taking notes and listening to our discussion more than once, will return twice as much (literally) or more. 

Just a few of the topics we discuss are: 

  • Understanding Overhead
  • Top Line Revenue vs the Numbers
  • Making Bank/Being Broke
  • STOP Pinching Pennies
  • Practice Number Benchmarks
  • Advertising as an Investment (WOW!  What a concept!)
  • Getting Paid by the IRS to Grow Your Business
  • Associate Percentages
  • Remember Estate Planning! 
  • Costly Errors Dentists Make
  • And much, much more...