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Social Media Monitoring is an area of excitement, innovation - and confusion - for many. Monitoring conversations in an increasilgly connected, global world can be daunting. But it doesn't have to be.
Synthesio (@Synthesio) is the 2010 Recipient of the Forrester Groundswell Award for Best Business to Consumer Listening, International Division.
Michelle Chmielewski (@MiChmski) is Synthesio's Community Manager and discusses their solution as well as the overall landscape, challenges and trends in global Social Media Listening.
It's good to talk.