Marcel Lebrun, CEO of Radian6

What does gourmet cooking have to do with social media measurement? More than you might think. On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun. With ROI, engagement and influence at the center of questions (and answers) about social media, solutions such as Radian6 are more important than ever - if used correctly. Get direct answers straight from a highly-respected source by listening to the archive here.