http://www.blogtalkradio.com/jacktryttenJack Trytten discusses the G Point, the essential factors that turn companies into Growth Machines: customer knowledge, customer loyalty and a true understanding of the values that drive your customers' buying decisions.enCopyright Jack Trytten (C/O Blogtalkradio)Sat, 15 Jun 2019 17:45:00 GMTThu, 28 Jul 2011 19:00:00 GMTBusinessBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/1d7526a4-3451-4c1a-a8d5-8d16f3a8b806_trytten22.jpghttp://www.blogtalkradio.com/jacktryttenJack Trytten discusses the G Point, the essential factors that turn companies into Growth Machines: customer knowledge, customer loyalty and a true understanding of the values that drive your customers' buying decisions.feeds@blogtalkradio.comBlogTalkRadio.combusiness,marketing,customer service,the g point,jack trytten,growth machine,revenue growth,customer relations,customer retention,growthJack TryttennoJack Trytten discusses the G Point, the essential factors that turn companies into Growth Machines: customer knowledge, customer loyalty and a true understandiepisodichttp://www.blogtalkradio.com/jacktrytten/2011/07/28/whats-culture-got-to-do-with-itBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/07/28/whats-culture-got-to-do-with-it/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/07/28/whats-culture-got-to-do-with-itThu, 28 Jul 2011 19:00:00 GMTWhat's Culture Got to do with It? Marketing is about customers and products or services and promotion. But culture is an important part of how you create great marketing.  And in a service business it’s critical. 1.     How does culture play a part in marketing? 2.     How do most firms manage culture? 3.     Where do you start in managing your culture? 00:16:00Jack TryttennoMarketing,Customer Service,Corporate Culture,Customer Retention,Jack TryttenMarketing is about customers and products or services and promotion. But culture is an important part of how you create great marketing.  And in a service busihttp://www.blogtalkradio.com/jacktrytten/2011/05/02/the-most-intimate-market-research-talk-to-your-customersBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/05/02/the-most-intimate-market-research-talk-to-your-customers/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/05/02/the-most-intimate-market-research-talk-to-your-customersMon, 02 May 2011 15:00:00 GMTThe Most Intimate Market Research? Talk to Your Customers When doing marketing research, you can learn almost everything you need to know by simply talking with your customers. But, do you talk to your customers as customers, prospects or simply as people? And what should you ask? And is there a difference or different approach if their business is B2B or B2C. Jack Trytten will answer these and other questions. 00:14:00Jack Tryttennomarketing reseach,customer service,client service,B2B,increasing salesWhen doing marketing research, you can learn almost everything you need to know by simply talking with your customers. But, do you talk to your customers as chttp://www.blogtalkradio.com/jacktrytten/2011/03/25/strategy-vs-tacticsBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/03/25/strategy-vs-tactics/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/03/25/strategy-vs-tacticsFri, 25 Mar 2011 18:30:00 GMTStrategy vs Tactics in the Growth of Sales & ProfitsA discussion on strategy vs tactics when building a Growth Machine. Business people often confuse goals with strategy and strategy with tactics. It’s important to know the difference, particularly with marketing. This will include: Defining a strategy and it relates to goals and tactics. Why this is critical with marketing. Understanding some of the major points of confusion.00:15:00Jack Tryttennomarketing,strategy vs tactics,revenue growth,customer relations,growthA discussion on strategy vs tactics when building a Growth Machine. Business people often confuse goals with strategy and strategy with tactics. It’s importhttp://www.blogtalkradio.com/jacktrytten/2011/03/11/sales-and-the-growth-machineBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/03/11/sales-and-the-growth-machine/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/03/11/sales-and-the-growth-machineFri, 11 Mar 2011 17:00:00 GMTSales and the Growth MachineOne of the most obvious differences in Growth Machines is in their sales forces. Growth Machines have strong sales teams that focus on helping the customer buy. Today’s discussion focuses on these differences and how sales and selling relate to marketing, helping companies become Growth Machines.00:15:00Jack TryttennoMarketing,Sales,Increasing Revenues,Growth Machines,Customer ServiceOne of the most obvious differences in Growth Machines is in their sales forces. Growth Machines have strong sales teams that focus on helping the customer buy.http://www.blogtalkradio.com/jacktrytten/2011/03/03/the-challenge-of-distributionBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/03/03/the-challenge-of-distribution/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/03/03/the-challenge-of-distributionThu, 03 Mar 2011 15:30:00 GMTThe Challenge of DistributionMany markets require marketers to rely on distribution to reach the end user of their product. Is distribution friend or foe?00:15:00Jack Tryttennodistribution,product distribution,Marketing,emarketing,online salesMany markets require marketers to rely on distribution to reach the end user of their product. Is distribution friend or foe?http://www.blogtalkradio.com/jacktrytten/2011/02/16/customer-service-or-customer-disserviceBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/02/16/customer-service-or-customer-disservice/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/02/16/customer-service-or-customer-disserviceWed, 16 Feb 2011 20:00:00 GMTCustomer Service or Customer Disservice?How companies manage customer service is a quick tip-off as to whether or not they are Growth Machines. And how many of us have been exasperated with phone systems that increase frustration, rather provide service. Many firms approach it as a cost of doing business, and then try to manage the cost, even turn it into a profit center by charging for service calls. But a few see is as a way to continue to build their customer relationships and loyalty. 00:15:00Jack Tryttennocustomer service,consumer relationships,marketing,revenue growth,Jack TryttenHow companies manage customer service is a quick tip-off as to whether or not they are Growth Machines. And how many of us have been exasperated with phone systhttp://www.blogtalkradio.com/jacktrytten/2011/02/09/when-promotional-ideas-and-tools-go-badBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/02/09/when-promotional-ideas-and-tools-go-bad/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/02/09/when-promotional-ideas-and-tools-go-badWed, 09 Feb 2011 15:30:00 GMTWhen Promotional Ideas and Tools Go BadThe development of too many promotional tools start out with the phrase, “Hey, I’ve got a good idea!” That usually leads to a bad idea. During our Blog Talk conversation, we will explore where should you start when planning promotion programs, the role of creativity and serendipity, and enjoy reliving some of the biggest promotion mistakes. This included the Groupon Super Bowl ad.00:15:00Jack Tryttennomarketing,promotions,customer retention,revenue growth and generation,public relationsThe development of too many promotional tools start out with the phrase, “Hey, I’ve got a good idea!” That usually leads to a bad idea. During our Blog Talk conhttp://www.blogtalkradio.com/jacktrytten/2011/02/03/what-does-your-company-doBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/02/03/what-does-your-company-do/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/02/03/what-does-your-company-doThu, 03 Feb 2011 20:00:00 GMTWhat does your company do?Many companies define themselves by what they make or do. We make basketballs. We’re a car rental company. Others define themselves by their industry. We’re a bank. We’re in chemicals. Unfortunately, neither of these answers is quite correct from the viewpoint of the customer. And this definition gets in the way of efforts to become a growth machine.00:14:00Jack Tryttennomarketing,consumer,banking,the G Point,customer serviceMany companies define themselves by what they make or do. We make basketballs. We’re a car rental company. Others define themselves by their industry. We’re a bhttp://www.blogtalkradio.com/jacktrytten/2011/01/26/whats-your-product-or-serviceBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/01/26/whats-your-product-or-service/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/01/26/whats-your-product-or-serviceWed, 26 Jan 2011 15:30:00 GMTWhat’s Your Product or Service?Most marketers call their product – at least the generic name or category name – by what it does – air compressor, comb, shoe, CD, fastener, etc. But the customer isn’t buying what it is or what it’s called, but what it can do for them. Way too many marketers think they know what their product does and are astounded when they find out that customers value it for different reasons. Jack Trytten discusses how this understanding aids Growth companies identify ways to improve their product and new product ideas.00:14:00Jack Tryttennorevenue growth,customer understanding,marketing,new products,The G PointMost marketers call their product – at least the generic name or category name – by what it does – air compressor, comb, shoe, CD, fastener, etc. But the customhttp://www.blogtalkradio.com/jacktrytten/2011/01/21/understanding-your-customer--part-iiBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/01/21/understanding-your-customer--part-ii/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/01/21/understanding-your-customer--part-iiFri, 21 Jan 2011 17:30:00 GMTUnderstanding Your Customer - Part IIYou may think you know your customer but you don’t. So many CEOs think they know their customers but are unable to answer the critical questions about them. Typically CEO’s rely on the sales team or sales figures to give feedback on the market’s acceptance of the company’s products. Their B2B products are purchased on function. And as long as it functions properly… In the B2C space, they think they have a million consumers buying their product. What more is there to know?00:15:00Jack TryttennoCEO,Increasing Market Share,Consumer Trends,Growth Machine,The G PointYou may think you know your customer but you don’t. So many CEOs think they know their customers but are unable to answer the critical questions about them. Typhttp://www.blogtalkradio.com/jacktrytten/2011/01/12/understanding-your-customerBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/01/12/understanding-your-customer/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/01/12/understanding-your-customerWed, 12 Jan 2011 15:30:00 GMTUnderstanding Your CustomerUnderstanding your customer is critical to effective marketing. Yet few firms have a systematic, thought-through program to gain this understanding. Jack Trytten will discuss the distinction between understanding you customer and market research; the challenges of other tools versus market research; and moving from market data to understanding your customers.00:15:00Jack Tryttennocustomer service,marketing research,consumer satisfaction,Growth Machine,Increasing RevenuesUnderstanding your customer is critical to effective marketing. Yet few firms have a systematic, thought-through program to gain this understanding. Jack Tryhttp://www.blogtalkradio.com/jacktrytten/2011/01/05/the-customer-relationship--do-you-have-customers-oBusinesshttp://www.blogtalkradio.com/jacktrytten/2011/01/05/the-customer-relationship--do-you-have-customers-o/#commentshttp://www.blogtalkradio.com/jacktrytten/2011/01/05/the-customer-relationship--do-you-have-customers-oWed, 05 Jan 2011 15:30:00 GMTThe Customer Relationship - Do You Have Customers or TryersThe customer relationship is the foundation of marketing – creating and nurturing customer relationships. Your selling efforts don’t create sales; they create “tryers” who, if satisfied, become customers. And customers create sales.00:16:00Jack Tryttennocustomer relations,consumer loyality,customer services,marketing,The G PointThe customer relationship is the foundation of marketing – creating and nurturing customer relationships. Your selling efforts don’t create sales; they create “http://www.blogtalkradio.com/jacktrytten/2010/12/15/building-and-keeping-customer-loyalty--creating-a-growth-machineBusinesshttp://www.blogtalkradio.com/jacktrytten/2010/12/15/building-and-keeping-customer-loyalty--creating-a-growth-machine/#commentshttp://www.blogtalkradio.com/jacktrytten/2010/12/15/building-and-keeping-customer-loyalty--creating-a-growth-machineWed, 15 Dec 2010 15:30:00 GMTBuilding and Keeping Customer Loyalty - Creating a Growth MachineIn today's economy, customer loyalty is key to building a Growth Machine. To paraphrase Jeffrey Gitomer, satisfaction is worthless; customer loyalty is the goal. Jack Trytten, author "The G Point - How to Turn Your Business Into a Growth Machine," discusses customer loyalty, do customer loyalty programs really work and how to measure customer loyalty.00:16:00Jack Tryttennocustomer service,consumer loyalty,Growing revenues,The G Point,MarketingIn today's economy, customer loyalty is key to building a Growth Machine. To paraphrase Jeffrey Gitomer, satisfaction is worthless; customer loyalty is the goalhttp://www.blogtalkradio.com/jacktrytten/2010/12/01/is-it-customer-service-or-serving-the-customerBusinesshttp://www.blogtalkradio.com/jacktrytten/2010/12/01/is-it-customer-service-or-serving-the-customer/#commentshttp://www.blogtalkradio.com/jacktrytten/2010/12/01/is-it-customer-service-or-serving-the-customerWed, 01 Dec 2010 15:30:00 GMTIs it customer service or serving the customer?How your approach to customer service is a reflection of your understanding of the customer relationship. Jack Trytten will discuss the difference between customer service and serving the customer.00:14:00Jack Tryttennocustomer service,growth,The G Point,Jack Trytten,serving customersHow your approach to customer service is a reflection of your understanding of the customer relationship. Jack Trytten will discuss the difference between custhttp://www.blogtalkradio.com/jacktrytten/2010/11/10/the-goal-of-marketingBusinesshttp://www.blogtalkradio.com/jacktrytten/2010/11/10/the-goal-of-marketing/#commentshttp://www.blogtalkradio.com/jacktrytten/2010/11/10/the-goal-of-marketingWed, 10 Nov 2010 16:00:00 GMTThe Goal of MarketingMarketing is defined as the strategies and tactics a company employs to create and nurture customer relationships, the goal of marketing being to maximize the number and strength of the relationships.00:15:00Jack Tryttennomarketing,Growth Machine,Jack Trytten,Customer Relationships,Business DevelopmentMarketing is defined as the strategies and tactics a company employs to create and nurture customer relationships, the goal of marketing being to maximize the n