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Tracy Swedlow

The TV of Tomorrow Show with Tracy Swedlow

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Founded in 1998 by Tracy Swedlow, InteractiveTV Today [itvt] - http://www.itvt.com - is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, networked, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business. Our readership is mostly made up of executives (30,000 to 60,000) in over 150 countries. We also provide live events and an industry resource portal on the Web (new site coming soon). Welcome to our Talk Radio show, which will showcase a number of these executives live on air in dialog with [itvt] founder and editor-in-chief, Tracy Swedlow. Contact: swedlow@itvt.com

On-Demand Episodes

PART 1: [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows: "In... more

PART 1 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the... more

PART 2 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the... more

DISH Network yesterday unveiled its long-awaited virtual-MSO service, which will be branded as Sling TV and priced at $20 per month with "no commitment, contract, credit check or hardware installation required." The OTT service is... more

Based in California, Hilary Perchard, VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses... more

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying... more

Interview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior AT&T AdWorks recently announced a partnership with comScore that will allow it to measure... more

Lingospot, a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace. The latter has developed an ACR-enabled device dubbed InAiR, which, when... more

[itvt] is pleased to present video and audio recordings of the TVOT 2014 presentation by Ross Hoffman, Director of Brand Strategy at Twitter. The presentation was described in the show brochure as follows: "In this keynote... more

POV, PBS's long-running showcase for independent non-fiction films, recently unveiled six new interactive documentary shorts that it bills as "allow[ing] audiences to engage...on a deeper level, using new technologies and new... more

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