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Tracy Swedlow

http://www.itvt.com/


Country: United States

Language: English

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Comments

johnhashimoto

johnhashimoto

Great show!

Eric Jones

Eric Jones

wonderful show!!

The TV of Tomorrow Show with Tracy Swedlow  

Founded in 1998 by Tracy Swedlow, InteractiveTV Today [itvt] - http://www.itvt.com - is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, networked, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business. Our readership is mostly made up of executives (30,000 to 60,000) in over 150 countries. We also provide live events and an industry resource portal on the Web (new site coming soon). Welcome to our Talk Radio show, which will showcase a number of these executives live on air in dialog with [itvt] founder and editor-in-chief, Tracy Swedlow. Contact: swedlow@itvt.com

  • On Demand Episodes

    Original Air Date:

    TVOT Live - Andrew Solmssen, EVP, Schematic

    Tracy Swedlow, editor-in-chief of itvt.com, interviews Andrew Solmssen of Schematic during our hour about interactive TV advertising and what makes a well-designed and effective ad. He will give us great examples about what works and what doesn't and discuss the changing landscape of advertising across platforms.

    No Comments

  • Original Air Date:

    Steve Shannon, EVP and GM of product development at Gemstar-TV Guide

    Steve Shannon, EVP and GM of product development at Gemstar-TV Guide joins itvt.com editor, Tracy Swedlow, to discuss his work with EPGs (Electronic Programming Guides), MyTVGuide.com, interactive advertising, and more. He will also talk about the competitive landscape of the DVR as he co-founded ReplayTV, the company that challenged the major studios with functionality that allowed users to skip over commercials and send recorded TV programs to another ReplayTV device.

    No Comments

  • Original Air Date:

    TVOT Live - Maven Networks' Kristen Fergason, VP of Marketing

    Maven Networks recently launched an advertising platform, dubbed simply the Maven Internet TV Advertising Platform. The company touts the new platform as introducing a series of new, non-proprietary formats that are significantly more engaging than pre-roll ads (the currently dominant form of broadband video advertising), make for a better user experience, and deliver higher-value ad units for advertisers. Kristen talks with itvt.com editor, Tracy Swedlow, about their work and why ITV advert

    No Comments

  • Original Air Date:

    TVOT LIVE - Guest: Hans Fischmann, GM of Advanced Media, Charter Media

    Hans Fischmann is responsible for spearheading the development of the advanced media business including revenue, expenses, capital budgets, product deployment and sales and marketing plans for Charter Media (a.k.a. Charter cable). itvt.com's editor, Tracy Swedlow, talks to him about the ups and downs of developing and deploying ITV advertising projects on cable.

    No Comments

  • Original Air Date:

    TVOT Live - Guest: Peter Price, CEO of NATAS

    Peter Price heads up the National Academy of Television Arts & Sciences (NATAS), the New York organization that awards technology and engineering Emmys as well as those for daytime programming. Price will discuss controversy surrounding NATAS’s desire to award Emmys for Broadband TV programming and why ATAS (the Academy of Television Arts & Sciences - West Coast arm of the Emmys) wants to stop them. Tracy Swedlow, itvt.com’s editor, will inquire about the results of recent arbitration and more.

    Comments (1)

  • Original Air Date:

    TOVT LIve - [itvt] at CES On the Floor Reporting

    TVOT/InteractiveTV Today's roving industry experts are at the Consumer Electronics Show (CES) to give you on the floor immediate reporting. These roving experts are well-informed participants in the interactive community. Check out our coverage here or go to interactivetvtoday.com to subscribe to our newsletter.

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  • Original Air Date:

    TVOT Live: James Cawley, CEO, Star Trek New Voyages

    James Cawley, an Elvis-impersonator and actor, built the bridge of the Enterprise in a barn in New York State and filmed several new professionally-shot episodes of Star Trek based on the original characters. On-demand downloads of these episodes are reaching into the millions. What does this say about the future of on-demand, independent Broadband TV content? itvt.com's editor, Tracy Swedlow, talks to Cawley who also plays Captain Kirk.

    Comments (2)

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